Marketing Lead, Consumer App

Job not on LinkedIn

🔥 12 minutes ago

🏈 North America – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Alpen Labs

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💼 Consulting

₿ Crypto

🌐 Web 3

🔥 Funding within the last year

💰 Grant - Alpen Labs on 2025-10

Consulting • Crypto • Web 3

Alpen Labs is a blockchain infrastructure company building Bitcoin-native financial primitives and developer tooling. It provides an EVM-compatible environment and novel security primitives—such as a 1-of-N Bitcoin bridge, optimistic ZK-verifiers, and a ZK rollup architecture—to enable secure, non-custodial, programmable Bitcoin finance. Alpen Labs focuses on enabling developers to deploy BTC-denominated lending, payments, and other financial apps that settle directly on Bitcoin while preserving decentralization and Bitcoin security.

📋 Description

• Develop a focused consumer marketing strategy for Alpen Finance • Translate the product vision into marketing priorities, campaigns, and operating plans • Establish measurement and feedback loops to understand performance • Create a roadmap from prelaunch audience development through launch and postlaunch growth • Define and advocate for the marketing investment needed to execute the strategy • Identify and prioritize audiences likely to become valuable early customers • Find effective acquisition methods where conventional paid advertising may be constrained • Test content, community, referrals, partnerships, creators, events, and selective paid media • Build and operate acquisition programs and prelaunch campaigns • Turn promising experiments into repeatable acquisition programs • Own the consumer-facing marketing plan for product unveiling and launch • Coordinate launch campaigns, content, channel activity, and customer communications • Build prelaunch interest while setting accurate expectations • Establish sustained marketing cadence beyond the initial announcement • Test customer, use-case, and problem hypotheses to validate product-market fit • Use customer conversations, acquisition experiments, and product behavior to identify genuine demand • Distinguish meaningful PMF signals from attention or low-intent signups • Bring customer and market evidence into positioning, product-priority, launch-market, and go-to-market decisions • Shape the customer journey from awareness and waitlist participation through onboarding, borrowing, card use, and referral • Work with product and engineering to connect the marketing promise with the product experience • Analyze customer engagement, conversion, retention, dropout, quality, behavior, and economics

🎯 Requirements

• 3+ years of relevant marketing experience, with meaningful ownership of GTM, customer acquisition, and growth • Experience marketing a consumer fintech, lending, payments, cards, wallet, brokerage, or similarly trust-sensitive financial product • Experience taking a consumer product from prelaunch or very early stage through launch and meaningful adoption • Direct ownership of acquisition strategy and execution, including identifying, testing, and scaling effective channels • Experience owning CAC, conversion, activation, retention, referral, or payback metrics and using them to make investment decisions • Ability to connect customer understanding, positioning, messaging, content, channels, and measurement • Ability to turn strategy into campaigns, assets, experiments, and operating work • Ability to form hypotheses from incomplete information, test them, and adjust based on evidence • Ability to move work forward across product, engineering, leadership, and other stakeholders • Crypto or Bitcoin product experience is valuable • Experience with community, creator, referral, partnership, content-led, or product-led acquisition is valuable • Experience marketing products requiring customers to understand risk and place meaningful trust is valuable

🏖️ Benefits

• Build from zero: Create the consumer marketing function and acquisition approach from the beginning • Meaningful ownership: Shape how a new Bitcoin financial application reaches its first customers • Market challenge: Solve acquisition problems for a product that does not fit neatly into conventional consumer-finance categories • Technical ambition: Work alongside leading engineers and researchers building new infrastructure for Bitcoin-native finance • Visible impact: Connect Alpen’s technology with useful financial experiences for consumers