Alpha Lion
Wellness • Sports • B2C
Alpha Lion is a company that specializes in high-performance supplements, catering to fitness enthusiasts and athletes. Their product lineup includes pre-workouts, muscle-building supplements, fat-burning products, and other health and wellness items designed to enhance athletic performance and overall well-being. Known for their SuperHuman series, Alpha Lion aims to provide effective and innovative solutions for individuals looking to improve their fitness and health.
11 - 50 employees
Founded 2017
🧘 Wellness
⚽ Sports
👥 B2C
Director of Paid Media
November 21
Alpha Lion
Wellness • Sports • B2C
Alpha Lion is a company that specializes in high-performance supplements, catering to fitness enthusiasts and athletes. Their product lineup includes pre-workouts, muscle-building supplements, fat-burning products, and other health and wellness items designed to enhance athletic performance and overall well-being. Known for their SuperHuman series, Alpha Lion aims to provide effective and innovative solutions for individuals looking to improve their fitness and health.
11 - 50 employees
Founded 2017
🧘 Wellness
⚽ Sports
👥 B2C
📋 Description
• Own the end-to-end paid media strategy • Forecast budget allocation per channel • Manage and adjust budgets daily • Collaborate with Inventory Planning • Take full ownership of performance across paid channels • Execute daily campaign management and optimization • Lead a structured testing program across platforms • Continuously analyze spend across varied concepts • Analyze weekly performance for the creative testing framework • Provide insights that reveal platform patterns and opportunities • Collaborate with CRO to design and deploy A/B tests
🎯 Requirements
• 7+ years of experience in Paid Media • Deep expertise in Meta Ads and Google Ads • Familiarity with TikTok and emerging platforms • Strong analytical skills with experience managing budgets at $1M+/month • Proven track record of unlocking and scaling new acquisition funnels • Experience leading creative strategy, testing frameworks, and performance optimization.
🏖️ Benefits
• Performance bonuses • Growth incentives • Benefits built to support health • Wellness programs • Professional goals
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