Product Marketing Manager

Job not on LinkedIn

🕒 July 16

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Andela

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💼 Consulting

📦 Logistics

📣 Marketing

💰 $200M Series E - Andela on 2021-09

Consulting • Logistics • Marketing

Andela is a company that provides the human compute layer for enterprise AI: training models with human-in-the-loop expertise, deploying AI-native engineers and managed engineering teams, and upskilling workforces to build and operate production AI systems. It offers a platform to hire and manage AI engineers, Training-as-a-Service (TaaS) and continuous learning programs, and delivers AI systems development, model alignment, and MLOps capabilities for large organizations.

📋 Description

• Develop differentiated positioning and messaging for Andela’s products, solutions, and learning programs that clearly articulates value to enterprise buyers. • Own the narrative for each offering, ensuring messaging is consistent, commercially relevant, and adaptable across channels and regions. • Translate complex technical and product capabilities into clear, buyer-centric language that resonates with economic buyers, champions, and end users. • Own GTM strategy and launch planning for new products, solutions, and learning programs — from pre-launch positioning through to post-launch optimization. • Ensure every offering is brought to market in a coordinated way, aligning regional marketing, growth, partner marketing, content, sales enablement, and revenue teams behind a unified plan. • Build and maintain GTM playbooks and launch frameworks so teams across regions and channels can execute consistently. • Monitor post-launch performance and bring data-driven insights back to inform future launches and messaging iterations. • Partner directly with Product, AI Solutions, and Learning Solutions teams to stay ahead of roadmap priorities and translate upcoming capabilities into market-ready messaging and campaigns. • Serve as the connective tissue between product and go-to-market teams, ensuring launches are coordinated, timely, and commercially relevant. • Collaborate with content, growth, brand, partner and regional marketing teams to bring positioning to life across formats and channels. • Develop and maintain a suite of sales enablement assets that equip revenue teams to win. • Partner with sales leadership to understand where deals stall and identify messaging or material improvements that can increase win rates. • Collaborate with Revenue Operations to train and equip the sales team on new positioning, buyer personas, and competitive differentiators as offerings evolve. • Continuously gather and synthesize market, customer, sales, and competitive insights, bringing findings back to Product, Solutions, and Learning teams to inform packaging, pricing, launch priorities, and future GTM opportunities. • Work with Revenue Operations to surface and apply competitive intelligence for Andela’s core offerings, including win/loss analysis, competitor benchmarking, and battle card maintenance.

🎯 Requirements

• 5–6 years of B2B marketing experience, with at least 3 years in a product marketing role • Demonstrated track record of running go-to-market strategy for products or solutions • Experience developing sales enablement materials and working closely with revenue teams to improve pipeline and win rates • Familiarity with enterprise buying cycles and the ability to craft messaging that resonates with economic buyers, champions, and end users • Experience partnering with product management or solutions teams to translate roadmap priorities into GTM-ready positioning and campaigns • Experience working across time zones as part of a global team; prior exposure to multi-regional GTM is a plus

🏖️ Benefits

• Health insurance • Flexible working hours • Professional development opportunities • Paid time off