Senior Manager, Paid Acquisition

🕒 3 days ago

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Apollo.io

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

Apollo. io is an all-in-one sales platform designed to streamline and enhance sales operations from lead generation to deal management. The platform offers tools for contact and account search, scores and signals analysis, inbound optimization, sales engagement, and more, leveraging AI and a living data network for comprehensive sales intelligence. Apollo. io is ideal for sales professionals, marketers, and revenue operations teams aiming to enhance productivity and efficiency by automating workflow tasks and integrating CRM systems. With a focus on improving sales performance through analytics and conversation intelligence, Apollo. io helps businesses find the right leads at the right time, nurture those leads effectively, and close deals efficiently.

📋 Description

• Own Apollo.io's performance marketing engine across all paid channels • Lead and develop paid channel specialists across Paid Search, Paid Social, TV, Audio, OOH, and adjacent channels • Manage an 8-figure annual budget focused on efficiency, incrementality, and pipeline contribution • Build and evolve the measurement and attribution framework, including pixel configurations, CAPI integrations, and marketing mix modeling • Drive testing and experimentation across creative, audience, bid strategy, landing pages, and channel mix • Partner with Creative, Brand, Analytics, Product, and Finance • Own forecasting, pacing, and performance reporting for senior leadership • Manage external agencies, media partners, and technology vendors • Champion PLG and SLG acquisition motions across the funnel and buying journey • Set paid acquisition vision and contribute to growth strategy and team culture

🎯 Requirements

• 10+ years of experience in performance marketing • Significant experience in B2B SaaS • Proven measurable results at a high-growth company managing a large, complex media budget • Hands-on expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager • Expertise in TV, Audio, and OOH channels • Strong command of tracking and attribution • Experience with pixel setup, server-side/CAPI configurations, UTM frameworks, and multi-touch attribution models • Analytical proficiency with data tools such as Looker and Amplitude • Experience building, managing, and mentoring senior individual contributors • Ability to communicate complex data as clear narratives for executive audiences

🏖️ Benefits

• Equity • Company bonus or sales commissions/bonuses • 401(k) plan • At least 10 paid holidays per year • Flex PTO • Parental leave • Employee assistance program • Wellbeing benefits • Global travel coverage • Life/AD&D/STD/LTD insurance • FSA/HSA • Medical, dental, and vision benefits • Resources, support, and autonomy for professional growth