AEO Performance Marketing Lead

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October 10

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ATAK Interactive

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B2B • eCommerce • SaaS

ATAK Interactive is a full-service marketing and technology agency that specializes in Revenue Operations (RevOps) to help businesses streamline their sales, marketing, and customer success processes. They leverage innovative strategies and technologies such as HubSpot and Salesforce to optimize CRM systems, enhance lead generation, and improve overall business efficiency. With a strong focus on customized solutions, ATAK provides services ranging from marketing automation and sales enablement to full-stack development and UI/UX design, ensuring their clients achieve measurable growth and success.

11 - 50 employees

Founded 2005

🤝 B2B

🛍️ eCommerce

☁️ SaaS

📋 Description

• Develop and execute **AI Engine Optimization strategies** that enhance brand presence across **AI search, chatbots, and generative platforms**. • Map how structured data, entity optimization, and topic authority contribute to **AI answer visibility** and **SERP + GenAI results**. • Lead the integration of AEO with traditional SEO, Paid Search, and Content strategies. • Identify opportunities for **zero-click visibility**, **AI summaries**, and **citation inclusion** within AI-powered answers. • Guide clients through the transition from keyword-based SEO to **intent- and context-based AEO**. • Build frameworks to measure **AI visibility, brand mentions, and share of voice across AI tools**. • Design full-funnel performance strategies across **Paid Search, Paid Social, and Organic**, with AEO as a growth driver. • Oversee campaigns on Google Ads, LinkedIn Ads, Meta Ads, and Bing — ensuring data and creative complement AEO efforts. • Translate analytics and AI insights into actionable campaign optimizations. • Experiment with new ranking opportunities across **AI summaries, citations, Knowledge Graphs, and SGE**. • Collaborate with content and technical teams to ensure websites are **crawlable, structured, and semantically aligned** for AI understanding. • Lead client workshops to educate and align them on **AI-era search strategy**. • Present insights that merge traditional KPIs (ROAS, CAC, CTR) with **emerging AEO metrics** (visibility in AI answers, generative mentions, SGE placements). • Translate complex AI-search data into clear, actionable recommendations for executives. • Drive strategic relationships built on experimentation, education, and measurable growth. • Create unified reporting dashboards that blend **Paid, Organic, and AI visibility data** using Looker Studio, Databox, or similar tools. • Develop proprietary **AEO visibility tracking frameworks** in collaboration with analytics and data partners. • Analyze performance trends across traditional and generative platforms to uncover growth opportunities. • Mentor the ATAK Team to evolve their skills toward **AI-native optimization**. • Stay at the forefront of industry shifts, tools, and algorithm changes across Google, OpenAI, Anthropic, and others. • Identify automation, LLM-prompting, and data-layer opportunities to scale AEO impact.

🎯 Requirements

• 4–6+ years in Performance Marketing, SEO, or Growth Strategy roles, with a proven record of **innovation and adaptation**. • Deep understanding of **how AI and LLMs change search behavior, ranking models, and content delivery**. • Experience with or curiosity about **AEO, GEO, and entity-based SEO frameworks**. • Familiarity with **AI discovery tools** (ChatGPT, Perplexity, Gemini, Copilot, Claude) and how to influence results within them. • Analytical thinker who translates insights into narrative — you can explain **how AI sees the web** and how to win inside it. • Excellent communication and presentation skills for client-facing strategy delivery. • 2+ years of Agency experience is required.