Industry Marketing Manager – MEP and Structural Engineering

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Autodesk

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1982

🏗️ Construction

🏭 Manufacturing

💼 Consulting

Construction • Manufacturing • Consulting

Autodesk is a global leader in software for designers, engineers, builders, and creators. The company provides a comprehensive suite of design and engineering applications including popular products like AutoCAD, Revit, and 3ds Max. Through its Design and Make Platform, Autodesk empowers professionals across various industries to design, visualize, and manage projects efficiently, facilitating innovation and sustainability in architecture, engineering, construction, and manufacturing.

📋 Description

• Lead Autodesk’s global audience marketing strategy for Building Engineering • Define the needs, motivations, and challenges of structural and MEP engineering audiences • Develop personas, value propositions, positioning, and messaging across structural design, building systems engineering, analysis, coordination, and sustainability workflows • Serve as internal champion and subject-matter steward for the Building Engineering audience • Drive customer research, engineering workflow insights, competitive analysis, and market-trend analysis • Translate insights into actionable frameworks, ICP definitions, and audience-level narratives • Create customer stories, case studies, webinars, thought leadership, and POV content • Build relationships with structural and MEP customers to secure productivity, quality, sustainability, and coordinated-delivery proof points • Plan and execute multichannel, full-funnel campaigns with Campaign Development and Demand Generation • Define campaign objectives, success metrics, and core messages; monitor performance and refine strategy with analytics teams • Amplify engineering-focused content across owned, earned, and paid channels • Align marketing programs with go-to-market priorities alongside sales, technical sales, and industry strategy teams • Create audience-centric sales enablement content to support pipeline generation and account engagement • Collaborate with product, marketing, PR, web, events, and education teams • Communicate the Building Engineering audience strategy, market opportunity, and key insights internally • Represent the audience in planning cycles, cross-functional initiatives, and campaign development sprints

🎯 Requirements

• 5+ years of experience in product marketing, industry marketing, or segment marketing • SaaS and B2B experience preferred • Deep understanding of AEC industry trends and engineering professionals’ needs • Demonstrated ability to develop audience-specific positioning, messaging, and marketing strategies • Experience planning and executing successful product launches, including go-to-market strategies • Strong analytical skills and ability to make data-driven decisions • Ability to define, track, and analyze key performance and financial indicators • Strong presentation skills and ability to communicate strategies, plans, and results to stakeholders at all levels • BA/BS required • MBA or equivalent experience is a plus

🏖️ Benefits

• Annual cash bonus may be included • Commissions may be included for sales roles • Stock grants may be included • Comprehensive benefits package • In-person onboarding and/or in-person ID verification may be required • Culture of belonging where everyone can thrive