Demand Generation Specialist

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November 25

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AutoHive

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We Are A Well Equipped Service Center Providing All Services That Your Vehicle Requires.

11 - 50 employees

Founded 2020

📋 Description

• Develop and implement comprehensive demand generation strategies aligned with business goals and buyer personas. • Plan, execute, and optimize integrated campaigns across paid search (Google Ads, LinkedIn Ads, TIK TOK and Youtube), email marketing, webinars, events, retargeting, and social media advertising. • Manage paid advertising campaigns on social media channels (e.g., LinkedIn, YouTube, X) and collaborate closely with the Social Media Specialist to align paid and organic strategies for maximum impact. • Manage marketing automation agents on Autohive and HubSpot to nurture leads, implement lead scoring, and accelerate pipeline velocity. • Collaborate cross-functionally with Sales, Product, and Customer Success and Community teams to ensure alignment on messaging, lead quality, and campaign goals. • Analyze campaign performance data and KPIs (impressions, clicks, conversions, pipeline influence) to optimize spend and improve ROI through A/B testing and continuous experimentation. • Own event and other sponsorships and lead generation activities that support brand awareness and pipeline growth in target markets. • Create and maintain detailed campaign reports and dashboards to communicate results and insights to stakeholders. • Oversee vendor relationships and contracts related to demand generation activities. • Stay current with industry trends, tools, and best practices to continuously enhance demand generation strategies. • Manage multiple campaigns simultaneously while meeting deadlines and maintaining high standards of execution.

🎯 Requirements

• Proven experience (2+ years) in demand generation, digital marketing, or growth marketing roles, preferably in SaaS, technology, or AI sectors. • Expertise in paid search platforms including Google Ads (AdWords) and LinkedIn Ads, with a track record of managing successful campaigns. • Strong proficiency with marketing automation and building workflows via HubSpot • Demonstrated success managing multi-channel campaigns including paid ads, email marketing, webinars, and events. • Strong analytical skills with experience using data to optimize campaigns and drive ROI. • Excellent project management skills with the ability to manage multiple stakeholders and priorities. • Strong communication and collaboration skills to work effectively across teams and regions. • Experience working with global markets and cross-functional teams is a plus. • Bonus Skill • Familiarity with AI technology or SaaS product marketing. • Experience with account-based marketing (ABM) strategies. • Knowledge of marketing attribution models and advanced analytics tools. • Understanding of AI educator or developer communities.

🏖️ Benefits

• Work at the forefront of AI-powered marketing and global expansion. • Collaborate with a passionate, innovative, and fast-growing team. • Opportunity to shape and scale demand generation efforts that directly impact company growth. • Our HQ is based in Wellington, with a dynamic office environment and strong career growth potential.