Brand & Community Lead

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November 4

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Automattic

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Web 3 • Software • Non-profit

Automattic is a leading company focused on making the web a better place by offering a variety of web services and tools. They provide platforms such as WordPress. com for creating blogs and websites, Tumblr for connecting users with shared interests, Day One for journaling, and WooCommerce for online selling. Additionally, Automattic offers tools like Jetpack for enhancing the safety, growth, and speed of websites, Akismet for spam filtering, and various apps for mobile site management. They also contribute to non-profit and open source projects, including WordPress. org, and provide enterprise-level WordPress solutions with WP VIP. With a focus on openness and freedom, Automattic aims to empower users by leveraging the web for global connectivity and expression.

1001 - 5000 employees

Founded 2005

🌐 Web 3

🤝 Non-profit

💰 Funding Round on 2021-05

📋 Description

• Own and evolve Pressable’s brand voice, tone, and visual expression across all touchpoints. • Ensure consistency and quality across messaging, creative, and customer communications. • Lead brand storytelling that differentiates Pressable and deepens trust with our audiences. • Oversee creation of hero brand content and customer stories. • Partner with agencies and freelancers to produce content that elevates our brand and community. • Use AI tools to accelerate production, repurpose assets, and maintain editorial consistency. • Support launches and campaigns with compelling creative and storytelling assets. • Own Pressable’s social media presence and grow engagement across all channels. • Lead our involvement in the WordPress community, including events, sponsorships, and collaborations. • Support and grow our affiliate and influencer programs with new toolkits and campaigns. • Develop advocate and ambassador initiatives to turn customers and partners into storytellers. • Oversee our brand presence at conferences, WordCamps, and sponsorships. • Create event content, experiences, and campaigns that extend reach before and after each event. • Define and track brand KPIs (awareness, engagement, reach, share of voice, sentiment).

🎯 Requirements

• Have 5–7+ years in brand, content, or community marketing—ideally in B2B SaaS and/or the WordPress community. • Have owned a brand’s voice and enjoyed translating it across diverse formats and channels. • Are as comfortable leading creative direction as you are managing execution. • Have experience building awareness through social, partnerships, and community involvement. • Understand how to measure brand health and connect awareness to engagement and growth. • Thrive in fast-moving environments and know how to create leverage through AI and automation. • Know how to deploy and orchestrate AI agents to extend your reach, automate routine work, and scale creative output.

🏖️ Benefits

• Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision). • Matching 401(k) for US-based staff. • Life and Disability Insurance for US-based staff (100% Paid Life, & LTD). • Work from home with home office setup and coworking allowances. • Open vacation policy (no set number of days per year). • Hardware and software, books or conferences that promote continued learning.