
10,000+ employees
🏨 Hospitality
✈️ Travel
🎲 Gambling
💰 $671.4M Post IPO equity on 2021-05
Hospitality • Travel • Gambling
Bally’s Corporation is one of the world’s leading integrated gaming and entertainment companies, operating physical casinos and resorts alongside a large digital gaming portfolio that includes sports betting, iGaming, poker, and daily fantasy sports. The company manages dozens of casino properties across the U. S. and the U. K. , operates a digital-first interactive division with hundreds of thousands of monthly active users, and provides hospitality amenities such as hotel rooms, slot machines, and table games. Bally’s emphasizes unified, connected gaming experiences across in-person and online channels.
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10,000+ employees
🏨 Hospitality
✈️ Travel
🎲 Gambling
💰 $671.4M Post IPO equity on 2021-05
Hospitality • Travel • Gambling
Bally’s Corporation is one of the world’s leading integrated gaming and entertainment companies, operating physical casinos and resorts alongside a large digital gaming portfolio that includes sports betting, iGaming, poker, and daily fantasy sports. The company manages dozens of casino properties across the U. S. and the U. K. , operates a digital-first interactive division with hundreds of thousands of monthly active users, and provides hospitality amenities such as hotel rooms, slot machines, and table games. Bally’s emphasizes unified, connected gaming experiences across in-person and online channels.
• Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices • Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services • Design player data models, events, attributes, segments, subscriptions, and environments for personalised engagement • Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications • Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date • Partner with CRM, Marketing, and Product to translate player engagement requirements into scalable technical solutions • Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness • Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs • Ensure solutions meet security, privacy, consent, and responsible gaming requirements • Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems
• 6+ years of software engineering experience building and integrating production systems • 3+ years of hands-on experience with Braze or a comparable customer engagement platform • Experience in iGaming, sports betting, casino, or other regulated industries is a strong plus • Backend development and integration experience with APIs, webhooks, event-driven architecture, and cloud infrastructure, ideally AWS • Experience with data warehouses, streaming platforms, CDPs, and mobile/web SDK integrations • Proven ability to lead platform implementations, migrations, and integrations from design through production support • Experience partnering with CRM, Marketing, Product, and Engineering teams as a technical owner • Excellent understanding of security, privacy, PII, consent, and compliance in high-volume consumer environments • Familiarity with AI-driven personalisation and engagement is an asset
• Metaview AI-powered note-taking tool used during interviews • Interview notes handled in accordance with applicable U.S. and Canadian privacy laws
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