TikTok Shop Manager

🕒 July 2

🗽 New York – Remote

🗽 New York – Remote

💵 $85k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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BaubleBar Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

👗 Fashion

🛒 Retail

🛍️ eCommerce

Fashion • Retail • eCommerce

BaubleBar Inc. is a fashion-forward company specializing in statement and everyday jewelry. The company offers a wide range of accessories, including beaded stackable bracelets, earrings, necklaces, rings, and anklets. BaubleBar also caters to those seeking personalized jewelry by offering customizable items such as custom phone cases, blankets, and jewelry. Their product line includes a luxurious selection of 14k and 18k gold pieces, perfect for personal use or as gifts. With exclusive collections like Disney-themed jewelry and collaborations with NBA and NFL, BaubleBar provides unique, trendy options that cater to a diverse clientele eager to elevate their style.

📋 Description

• Manage the day-to-day of our TikTok Shop Seller Center including listings, pricing, bundles, inventory visibility, and storefront merchandising • Develop and execute strategies to optimize product pages, increase traffic and product deliverability, conversion rates, average order value, and revenue • Keep an eye on account health, compliance, and customer experience metrics so nothing ever slows our momentum • Test and optimize product offers, promotions, bundles, pricing strategies, and merchandising tactics • Monitor platform trends, viral content opportunities, and TikTok Shop updates • Troubleshoot operational issues and coordinate with TikTok support when necessary • Lead product launches, seasonal campaigns, flash sales and promotional events • Constantly provide test recommendations (offers, pricing, bundles, merchandising) and double down on what works • Recruit, onboard, and nurture a roster of creators and affiliates (directly, via agencies or talent managers) who genuinely love wearing (and talking about) our products • Build commission structures and incentives that make BaubleBar the brand creators want to work with • Coordinate seeding, gifting, sampling and activation programs that turns creators into true fans • Track creator performance and identify opportunities to scale top-performing partnerships • Maintain an active pipeline of creators aligned with brand goals and target audiences • Monitor and report on key performance indicators and build dashboards that keep the whole team in the loop • Turn data into action - Provide actionable recommendations based on performance insights. Track campaign effectiveness and identify areas for optimization • Work closely with Marketing, Creative, Ecommerce, and Operations to keep TikTok Shop aligned with everything else we’re building • Work closely with our agency partner and internal Paid Media team on TikTok Shop Ads, Spark Ads, and creator amplification • Keep a pulse on ROAS, budget pacing, and what’s actually moving the needle • Share creator insights, customer feedback, and trend observations to support business growth • Manage our agency relationship with clarity, candor, and a true partnership mindset • Help plan and run TikTok LIVE shopping events, from product selection to promos to creator coordination • Dig into the data after every LIVE to find what drove engagement and sales, identify opportunities to improve and bring those learnings to internal teams to maximize livestream effectiveness

🎯 Requirements

• 3+ years of experience in ecommerce, social commerce, influencer marketing, affiliate marketing, marketplace management, or digital marketing • 1–3+ years of hands-on TikTok Shop experience. You know Seller Center and Affiliate Center inside and out • Strong understanding of TikTok trends, creator ecosystems, and social commerce best practices • Experience managing creator partnerships, affiliate programs, or influencer campaigns • A genuine love of TikTok culture, trends, and the “why is this working” instinct that comes from actually being on the app • A track record of growing creator and affiliate programs that actually drive revenue • Sharp analytical instinct - You can read and interpret the data, provide recommendations and know what to do next • Excellent communication and relationship-building skills / abilities with creators, agencies, and your own team • Ability to manage multiple projects and priorities simultaneously • Familiarity with TikTok Shop Ads, Spark Ads, and paid social campaigns.

🏖️ Benefits

• Outstanding company contribution towards employee premiums for Medical, Dental and Vision Insurance • PTO • 10 paid Company Holidays • Company paid Life Insurance • Company laptop • free monthly product allowance • employee discounts