Senior Paid Media Specialist

19 hours ago

☕ Washington – Remote

Although this job is listed in Washington, this company may be open to hiring remote in other states.

💵 $85.8k - $104.8k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

Apply Now

Receive Emails with Similar Jobs

BECU

WebsiteLinkedInAll Job Openings

Banking • Finance • Non-profit

BECU is a member-owned, not-for-profit credit union committed to serving the financial needs of its members. As a credit union, BECU offers a range of financial services including everyday banking, loans and mortgages, financial planning, and business banking. Members benefit from competitive rates, low fees, and a focus on financial health and well-being. BECU also provides financial health programs and exclusive member discounts. Originally established as Boeing Employees' Credit Union, BECU is federally insured by the NCUA and promotes an equal housing opportunity.

1001 - 5000 employees

Founded 1935

🏦 Banking

💸 Finance

🤝 Non-profit

📋 Description

• Oversee existing campaigns across Google, Meta, LinkedIn, and YouTube, ensuring they meet performance goals and cost-per-acquisition targets. • Monitor KPIs like click-through rates and view-through rates, analyze performance data, and recommend adjustments to improve results. • Audit ad copy and visuals and collaborate with agencies to develop new creative assets for annual refreshes and major initiatives. • Work closely with analytics, creative, and agency partners to enhance campaign performance and implement new strategies. • Stay current on paid media trends, including AI bidding and pixel tracking, and apply best practices to optimize campaigns. • Deliver weekly and monthly performance reports, and partner with analytics to automate reporting processes. • Assist in managing relationships with affiliate and publisher networks. • Thrive in a fast-paced, agile environment where priorities shift quickly, and collaboration drives success.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent experience. • Minimum 5 years of functional experience in marketing and/or digital channel support role required. • Proven experience managing paid media campaigns using platforms like Google Ads and Meta. • Google Ads and Meta certifications. • Demonstrated proficiency in data analytics and Excel for reporting and visualization. • Experience with affiliate or publisher network partnerships. • Agency experience in paid media management. • Creative thinking and ability to collaborate on ad development. • Time management and organizational skills. • Ability to adapt to change and thrive in an agile environment.

🏖️ Benefits

• 401(k) Company Match (up to 3%) • 4% annual contribution to your 401(k) by BECU • Medical, Dental and Vision (family contributions as well) • PTO Program + Exchange Program • Tuition Reimbursement Program • BECU Cares volunteer time off + donation match