Director, Patient Marketing

Job not on LinkedIn

🕒 Yesterday

🇺🇸 United States – Remote

💵 $200k - $240k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 4%

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Belite Bio

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🧬 Biotechnology

💊 Pharmaceuticals

🔥 Funding within the last year

💰 $402M Post-IPO Equity on 2025-12

Biotechnology • Pharmaceuticals

Belite Bio is a clinical-stage biopharmaceutical company developing novel therapeutics based on its RBP4 (Retinol Binding Protein 4) intellectual property portfolio. Its lead candidate, tinlarebant (LBS-008), is an oral therapy designed to reduce toxic accumulations in the eye and is being developed for retinal degenerative diseases including autosomal recessive Stargardt disease (STGD1) and Geographic Atrophy (advanced dry age-related macular degeneration). Belite Bio is conducting multiple clinical trials (Phase 1b/2, Phase 2/3, and Phase 3 programs such as DRAGON, DRAGON II, and PHOENIX) and tinlarebant has received several regulatory designations (Orphan Drug in US/EU/Japan, Rare Pediatric Disease, Breakthrough Therapy, Fast Track, and Sakigake). The company’s pipeline also includes programs addressing metabolic and liver diseases (e. g. , non-alcoholic fatty liver disease and type 2 diabetes).

📋 Description

• Develop and execute patient and consumer marketing strategy to drive disease awareness, patient engagement, brand adoption, and adherence • Own patient-facing promotional activities • Collaborate with agency partners, commercial operations, patient advocacy, medical, legal, regulatory, and access stakeholders • Translate brand strategy into patient experiences across paid, owned, and earned channels • Lead media planning and optimization efforts • Develop integrated patient engagement programs spanning disease awareness, treatment consideration, initiation, adherence, persistence, and advocacy • Use market research, patient insights, analytics, and competitive intelligence to inform strategy and identify growth opportunities • Execute patient-facing campaigns across digital, social, CRM, websites, video, print, and emerging channels • Own media strategy, investment planning, and performance optimization • Oversee the HCP/patient digital ecosystem and omnichannel engagement strategy • Establish KPIs and measurement frameworks to improve campaign effectiveness and business impact • Partner with agencies to deliver compliant marketing programs • Manage marketing budgets, scopes of work, and agency performance • Drive planning, prioritization, governance, and execution • Lead cross-functional collaboration across Patient Advocacy, Commercial Operations, Medical Affairs, Legal/Compliance, and Regulatory functions • Support product launches, lifecycle optimization, and disease awareness efforts • Present actionable updates to senior leadership

🎯 Requirements

• Bachelor's degree required; MBA or advanced degree preferred • Proven success leading omnichannel marketing, media, and non-personal promotion (NPP) strategies • Experience in specialty pharmaceuticals, rare disease, ophthalmology, oncology, immunology, or other specialty therapeutic areas is preferred • Strong understanding of media planning, digital marketing, analytics, and customer engagement • Experience managing agencies, cross-functional teams, and marketing budgets • Product launch and lifecycle management experience preferred • Strong understanding of FDA promotional regulations and industry compliance standards • Excellent project management, organizational, cross-functional collaboration, and communication skills • Must be authorized to work in the United States or obtain appropriate employment authorization

🏖️ Benefits

• Annual incentive bonuses • Equity participation • Health insurance • Dental insurance • Vision insurance • 401(k) • Paid time off • Reasonable accommodation for individuals with disabilities

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