Demand Generation Manager – Paid Media

October 27

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Billtrust

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Fintech • B2B • Software

Billtrust is a leading provider of accounts receivable automation solutions that leverages artificial intelligence to streamline and enhance the financial management process for businesses. The unified AR platform from Billtrust integrates invoicing, payment processing, cash application, and collections, enabling companies to optimize their order-to-cash cycle and improve cash flow management. With a focus on automation and efficiency, Billtrust's solutions are designed to reduce manual tasks, accelerate payments, and enhance customer satisfaction across various industries.

501 - 1000 employees

Founded 2001

💳 Fintech

🤝 B2B

💰 $200M Post-IPO Equity on 2021-01

📋 Description

• Develop and execute paid media strategies, analyzing and optimizing campaign performance, managing retargeting programs, and ensuring alignment with the buyer journey. • Manage paid digital programs across LinkedIn, Google Ads, Demandbase, and G2, focusing on spend efficiency, performance, and measurable ROI. • Execute and monitor comprehensive SEO strategies, including technical and on-page optimization (metadata, content, site tags), using tools such as SEMrush, Google Search Console, and GA4 to track performance and identify improvement opportunities. • Monitor advertising spend versus budget and collaborate with internal and external partners to maximize return on ad spend (ROAS) and overall channel efficiency. • Partner with Marketing Operations to build, launch, and measure campaigns in Marketo and Salesforce, ensuring accurate tracking, attribution, and data integrity. • Analyze campaign data to measure performance, identify optimization opportunities, and provide regular reporting on pipeline impact, conversion rates, and ROI. • Plan, execute, and optimize integrated demand generation campaigns that drive awareness, engagement, and pipeline growth across digital and offline channels. • Collaborate with product marketing and content teams to align campaign strategy, messaging, and offers to buyer personas, industry verticals, and funnel stages. • Stay informed on digital marketing advancements, including generative AI, predictive analytics, and automation, and recommend strategies to enhance campaign effectiveness and scalability.

🎯 Requirements

• 5+ years of experience in B2B marketing with a focus on demand generation and digital campaign management, preferably in SaaS • Demonstrated success in executing multi-channel campaigns that drive measurable pipeline and revenue growth. • Hands-on experience with digital advertising platforms (LinkedIn, Google Ads, Demandbase, G2, Reddit), marketing automation (Marketo), CRM systems (Salesforce), and webinar platforms (Zoom). • Strong analytical skills with experience using GA4, LinkedIn, Salesforce, and other analytics tools to evaluate performance and translate insights into actionable recommendations. • Technical SEO expertise using tools such as Google Search Console and SEMrush to optimize content and adapt to evolving search trends. • Excellent communication and project management skills, with the ability to work effectively across teams. • Self-motivated, detail-oriented, and results-driven, with a commitment to continuous learning and improvement. • Bachelor’s degree in marketing, communications, or a related field preferred.

🏖️ Benefits

• Work from Anywhere: Your home, a coffee shop, a company paid WeWork • A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day. • Flexible Working Hours: We support your lifestyle- the results are what count. • Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge. • Sabbatical: A paid leave to reward longevity and commitment to Billtrust. • Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace. • Opportunities for Growth: Professional development can take many shapes. Join one of our seven ERGs or participate in our Mentor-Mentee, and Leadership development programs- we foster an environment where all employees can grow. • Recognition: From Billtrust Bucks and CEO Shoutouts to Culture Champion and CEO Excellence Awards, our employees are recognized for hard work and outcomes achieved. • Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance. • Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.