Senior SMM Manager

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🕒 May 23

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Birdie HR

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2022

🛡️ Insurance

💼 Consulting

⚖️ Legal

Insurance • Consulting • Legal

Birdie HR is a dedicated Employer of Record that streamlines the back office operations for recreation businesses. By handling payroll administration, benefits administration, insurance coverage, compliance, and HR technology support, Birdie HR alleviates the administrative burden, allowing businesses to focus on growth. With quick onboarding and comprehensive support services, Birdie HR ensures teams are paid and protected while adhering to all legal requirements.

📋 Description

• Develop and execute social media strategies for multiple brands and GEOs • Create and manage content plans aligned with marketing and business goals • Lead content production together with designers, editors, and external creators • Launch and manage social media campaigns focused on audience growth and engagement • Work with paid promotion and advertising campaigns across different social media platforms • Collaborate with Media Buying teams on testing, scaling, and audience targeting strategies • Analyse performance metrics and optimise content strategy based on data • Monitor trends, competitors, platform updates, and emerging content formats • Generate and test new hypotheses for audience acquisition and retention • Work closely with Affiliate, Media Buying, and Product teams to align communication and campaigns • Participate in launching and developing new social media channels and communities • Prepare performance reports with actionable insights and recommendations • Maintain high content quality and consistency across all platforms • Proactively identify growth opportunities and suggest improvements to current processes

🎯 Requirements

• Upper-Intermediate English or higher • Portuguese or Spanish will be an advantage • 3+ years of experience in SMM, digital marketing, or content marketing • Strong understanding of modern social media platforms, algorithms, and content mechanics • Experience working with paid advertising tools on social media platforms • Experience building content strategies focused on growth and engagement • Strong analytical skills and ability to work with performance metrics • Experience managing multiple projects and priorities simultaneously • Strong communication and organisational skills • Creative thinking combined with a data-driven approach • Understanding of trends in influencer marketing, short-form content, and community growth • Experience with AI tools for content creation and workflow optimisation will be an advantage • Experience in iGaming, betting, or affiliate marketing will be a strong advantage

🏖️ Benefits

• Competitive compensation and regular career development reviews • Generous vacation and sick leave policy • Financial assistance for professional development • Educational Allowances for expanding knowledge and experience • Monthly allowance for personal activities • Comprehensive health insurance plans • Referral program for bringing top talent to the company • Engaging team-building activities and corporate parties