SEO Strategist

🕒 August 20

🌐 Canada, United States, +1 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

👻 Ghost score 15%

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Logo of Blacksmith Agency

Blacksmith Agency

11 - 50 employees

📣 Marketing

🛍️ eCommerce

🌐 Web 3

Marketing • eCommerce • Web 3

Blacksmith Agency is a premium design agency based in Phoenix, AZ. Specializing in website design, eCommerce, UI/UX, and platforms like WordPress and Magento, they pride themselves on their great work ethic, integrity, and quality results. The agency utilizes technology and a meticulous process to deliver stunning, award-winning designs, helping clients enhance their web presence across mobile and traditional channels.

📋 Description

• Lead organic search strategy for all SEO clients across multiple industries • Join sales calls with AEs to validate scope, pitch technical recommendations and help close deals • Build 90 day, 6 month and annual growth roadmaps covering technical SEO, on-page SEO, content and link acquisition • Translate complex SEO recommendations into clear explanations for executives • Conduct technical SEO audits, competitive gap analyses and keyword opportunity mapping • Use Screaming Frog, Ahrefs and SEMrush for technical audits and summarize prioritized action steps • Implement on-page SEO updates directly in CMS platforms, primarily WordPress • Create SEO briefs and content outlines, then review drafts before publishing • Manage and improve local SEO for clients with physical locations • Research backlink opportunities and support execution where relevant • Own client performance across technical SEO, on-page, content and authority building • Track rankings, crawl health, Core Web Vitals and conversions through Ahrefs, GA4 and Search Console • Adjust client strategy in response to Google algorithm updates • Provide weekly direction and QA for SEO specialists, content writers and link-building resources • Coordinate priorities with the Marketing PM • Generate monthly and quarterly reports highlighting wins, drops and next steps • Present performance summaries and strategy directly to clients • Oversee reporting accuracy and insights delivered by PMs or specialists

🎯 Requirements

• 5+ years of hands-on SEO experience, ideally in an agency setting with multiple active clients • Proven track record of delivering measurable organic growth, with examples supported by first-party data (traffic, leads, rankings) • Strong working knowledge of GA4, Google Search Console, Ahrefs or SEMrush • Direct experience implementing metadata, schema, redirects and internal linking across a variety of industry websites • Confident conducting keyword research and mapping SEO strategy to business goals • Ability to create and articulate strategic recommendations to clients and AEs • Demonstrated ability to oversee execution teams (specialists, writers, link builders) and manage deliverable quality • Strong analytical skills and the ability to diagnose ranking or traffic issues quickly • Excellent communication and collaboration skills in a remote team environment • Experience managing international SEO or multi-language sites • Understanding of conversion rate optimization (CRO) best practices • Experience joining sales calls and influencing close rates • Familiarity with multifamily, real estate or high-intent lead generation • Comfortable collaborating with developers to resolve indexing issues, implement redirects or improve page speed • Experience with project management tools such as Jira, ClickUp or Asana

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