Senior Growth Marketing Manager – Pharma, HCP

Job not on LinkedIn

🕒 November 3

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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• Open for 8 days.
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Blink Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Blink Health is a company that provides discounted medication pricing and delivery services. They aim to make prescription medications more affordable by offering the same pills at lower prices, either through participating local pharmacies or via home delivery. With a network of over 35,000 pharmacies nationwide, Blink Health allows customers to pay online for discounted prices and pick up their medications at a preferred location, or opt for fast, free home delivery. Blink Health prepares prescriptions, manages refills, and offers access to licensed pharmacists for any inquiries. Importantly, Blink Health is not insurance but a discount plan organization.

📋 Description

• Craft and execute strategic marketing plans for new pharma launches, including multi-channel account-based CRM campaigns to drive activation and engagement across existing and new providers • Design, optimize, and measure data-driven marketing tactics to drive provider engagement and prescription growth post-launch for pharmaceutical partners • Manage relationships with marketing functions at pharmaceutical brand teams and advise brands on integrating BlinkRx into existing marketing capabilities • Refine and scale playbooks and assets to streamline go-to-market capabilities for launch brands • Create content to educate and activate healthcare providers, field teams, and new pharma partners by communicating BlinkRx’s value proposition • Establish scalable strategies supporting the client success team’s relationships with pharma clients, including improving in-person and virtual client meetings • Develop, test, and iterate strategic B2B marketing campaigns to support lead generation for the business development team • Collaborate with provider-facing teams, growth and revenue functions, and pharmaceutical partners to launch new pharma partnerships and drive prescription growth with existing clients

🎯 Requirements

• 8+ years of experience, including 3+ years in pharma or healthcare marketing, with a deep understanding of industry operations • Proven ability to deliver impactful results through growth marketing initiatives, ideally with experience activating providers and partnering with pharmaceutical manufacturers • Experience creating significant value by supporting business development, account growth, and provider and patient services teams • Ability to convey complex value propositions and technical concepts clearly to experts and non-experts in writing, presentations, and discussions • Data-driven campaign measurement experience, including A/B testing new campaigns and initiatives • Ability to use data to convey value delivered to partners and encourage adoption of new products or services • Experience managing internal and external creative teams and delivering high-quality marketing outputs • Ability to collaborate with business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams • Strong organization and project management skills • Experience with Salesforce and Salesforce Marketing Cloud or similar marketing CRM platform

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