DTC Operations Manager

🕒 September 18

🦌 Connecticut – Remote

🦌 Connecticut – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Operations

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blueroot Health™

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

💰 Venture Round on 2020-01

Healthcare • Food & Beverage • Healthcare Insurance

Blueroot Health™ is a health and wellness company that focuses on providing innovative solutions to enhance personal well-being. Their offerings include products and services aimed at improving health outcomes and supporting a healthier lifestyle. Through their dedication to quality and efficacy, Blueroot Health™ seeks to empower individuals to take control of their health.

📋 Description

• Own product setup, catalog accuracy, pricing, and merchandising across all DTC storefronts • Manage collections, navigation, PDP content, promotions, and landing pages • Execute site updates for launches, promotional events, and seasonal campaigns • Maintain QA standards for site accuracy, page performance, and the end-to-end purchase path • Identify and correct site errors, broken links, pricing issues, and content discrepancies • Assist with landing page creation and updates using existing templates and tools • Coordinate with marketing, creative, and brand teams to launch accurate website content on schedule • Support merchandising best practices to improve product discoverability and customer experience • Manage and optimize product detail pages, including titles, descriptions, imagery, video, FAQs, and product attributes • Drive on-site SEO and discoverability through keyword research, on-page optimization, and category best practices • Monitor and improve conversion rate, traffic quality, and SKU-level sales performance • Brief, test, and launch PDP content and visuals with creative and brand teams • Test and iterate on PDP copy, imagery, layout, and modules • Manage ratings, reviews, and Q&A strategies with CX and marketing • Analyze competitive pricing, claims, content, and reviews • Ensure claims and content align with regulatory and compliance requirements • Liaise between DTC, 3PL/fulfillment partners, and Supply Chain • Monitor order flow, fulfillment SLAs, inventory synchronization, and exceptions • Coordinate with Customer Experience on order issues, returns, and escalations • Maintain recurring DTC performance reporting covering revenue, conversion, AOV, traffic, and fulfillment KPIs • Surface site-performance insights and operational bottlenecks • Support the VP of Ecommerce with ad hoc analysis • Track and report digital shelf KPIs, including conversion rate, content scorecards, and organic search visibility • Support day-to-day administration of the Recharge subscription program

🎯 Requirements

• 3–5 years in ecommerce/DTC operations • Hands-on Shopify experience, including catalog, merchandising, promotions, and app ecosystem • Ability to work independently • Demonstrated ownership of site operations and merchandising execution • Strong coordination skills across fulfillment/3PL, supply chain, and CX functions • Comfort with reporting and analytics • Fluency in spreadsheets and DTC KPIs • Strong understanding of digital shelf optimization, SEO, and CRO • Highly organized and self-directed • Ability to manage parallel workstreams with minimal supervision • Experience in CPG, health & wellness, or supplements preferred • Familiarity with subscription platforms such as Recharge and Rebuy preferred • Strong process documentation habits preferred • Ability to sit for long periods of time • Ability to perform repetitive tasks such as typing and extended computer screen use • Ability to handle stress with composure

🏖️ Benefits

• Fully remote work arrangement • Full-time employment • Access to benefits and training (referenced in the Equal Employment Opportunity policy)