Search Advertising Lead – E-Commerce

🔥 12 minutes ago

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BlueTuskr

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

📣 Marketing

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

BlueTuskr is an e-commerce-focused digital marketing agency that acts as an extension of its clients' teams to develop and execute custom, data-driven marketing strategies for online brands. Their services include market research and analysis, content and retention marketing, social media and paid media (search, social, marketplace) advertising, marketplace store and listing optimization, website design and development, SEO, and conversion rate optimization. The company highlights metrics such as $100M+/year revenue generated for clients, $10M+/year advertising budget managed, 30+ in-house marketing experts, and 250+ digital brands served.

📋 Description

• Serve as the primary strategic contact for a portfolio of e-commerce clients across all SEM channels • Lead performance review calls, QBRs, and strategy sessions — communicating clearly with founders and marketing leads who may not be media buyers themselves • Translate complex performance data into clear, actionable narratives that build trust and drive client decisions • Identify growth opportunities, present recommendations proactively, and earn client confidence through consistent results • Own paid search strategy and execution across Google Ads and Microsoft Ads — including Search, Shopping, Performance Max, Display, and YouTube • Develop in-depth, multi-channel strategies that allocate budget efficiently and drive profitable growth • Build and maintain testing frameworks that generate consistent learnings across accounts • Stay ahead of platform changes, algorithm shifts, and new ad formats — and translate those insights into strategy • Own SEM performance reporting with a focus on meaningful insight, not just metrics • Use data to drive strategic decisions — diagnose what isn't working, scale what is • Develop and refine attribution frameworks in collaboration with the analytics team • Set and monitor KPIs across accounts — ROAS, CPA, contribution margin, and beyond • Oversee and collaborate with SEM contractors supporting the department • Partner with the Paid Social, Accounts, and Project Management teams to ensure cross-channel alignment and a cohesive client experience • Contribute to internal brainstorming, creative strategy, and brand awareness initiatives for clients • Support a culture of continued learning and innovation within the paid media practice

🎯 Requirements

• 3–5 years of experience in paid search advertising (Google Ads required) • 3–5 years of agency experience • 3–5 years of e-commerce or D2C experience (agency or in-house) • Proven track record managing direct client relationships • Experience managing a small team or contractors • Relevant Google Ads certifications • Strong proficiency in Google Sheets and reporting platforms (Databox is a plus) • Excellent written and verbal communication skills • Hands-on experience with Microsoft Ads • Familiarity with Google Tag Manager and Google Analytics • Comfort with attribution complexity (blended ROAS, incrementality, etc.) • Experience with Asana, Slack, or similar project management and communication tools

🏖️ Benefits

• Fully remote • Unlimited paid time off • Flexible hours • Internet, mobile phone, and gym reimbursements after 90 days