Data Analytics Lead

🕒 5 days ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📉 Data Analyst

👻 Ghost score 25%

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BM Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Establish the data infrastructure, reporting standards, and analytical frameworks for a growing multi-channel organization • Improve data quality, consistency, accessibility, and reliability • Translate complex datasets into actionable insights for business strategy, client outcomes, media performance, creator partnerships, and operational efficiency • Identify trends, uncover opportunities, investigate performance gaps, and explain growth and profitability drivers • Strengthen measurement and attribution across paid media, creative, creator partnerships, affiliate distribution, and customer acquisition • Improve reporting frameworks for channel effectiveness, creative performance, CAC, ROAS, and other business metrics • Identify gaps in reporting and analytics workflows and develop scalable solutions • Partner with engineering and technology teams on data pipelines, dashboards, automation, and integrations • Lead, mentor, and develop data analysts, analytics engineers, and other team members • Establish analytical standards, expectations, and accountability • Partner with media, creative, creator partnerships, finance, operations, and executive leadership • Support forecasting, experimentation, performance optimization, and data-informed decision-making • Establish KPI definitions, reliable reporting, analytical rigor, and a data-driven operating culture

🎯 Requirements

• 8+ years of experience in data analytics, business intelligence, data engineering, performance analytics, or a related field, including leadership experience • Experience building or scaling a data and analytics function • Strong SQL skills • Experience with modern data warehouses and analytics infrastructure • Experience with BI and visualization tools such as Looker, Tableau, Power BI, or similar platforms • Experience designing dashboards, KPI frameworks, reporting systems, and performance measurement processes • Strong understanding of marketing analytics, paid media measurement, attribution, customer acquisition, and e-commerce performance • Experience working with large, complex datasets from multiple platforms and business systems • Familiarity with data pipelines, ETL/ELT processes, data modeling, and data quality management • Experience managing, mentoring, and developing analytics professionals • Strong business judgment and ability to communicate analytical findings to non-technical stakeholders • Experience in an agency, DTC, e-commerce, performance marketing, or high-growth technology environment is valuable • Familiarity with AI-driven analytics, predictive modeling, experimentation, or marketing measurement solutions is a plus

🏖️ Benefits

• Fully remote work arrangement • High ownership over data and analytics capabilities • Opportunity to shape analytics infrastructure and measurement systems • Opportunity to influence strategic decisions, operational efficiency, media performance, and business scaling • Opportunity to work with proprietary Meteoric AI technology • Opportunity to lead and develop an analytics team • Work with a rapidly growing, creator-led growth organization

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