Senior Growth Strategist

🕒 August 7

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 30%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BM Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

📋 Description

• Own the growth strategy for a portfolio of high-growth DTC brands • Develop client-specific growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization • Identify and prioritize initiatives to improve revenue, customer acquisition, profitability, and scale • Build quarterly growth plans with measurable targets and outcomes • Own client performance, retention, and portfolio growth • Analyze commercial metrics and turn performance data into strategic decisions • Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization • Run weekly growth meetings focused on performance, decisions, accountability, and blockers • Build and execute testing pipelines across creative, paid media, offers, landing pages, funnels, and creator-led acquisition • Partner with creative, paid media, influencer, and creator teams to improve performance and scale successful tests • Serve as a strategic partner to founders, executives, and senior marketing leaders • Deliver weekly updates and lead monthly and quarterly business reviews • Share winning strategies, patterns, and learnings across Advantage HQ

🎯 Requirements

• 5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline • Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios • Strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization • Experience working with significant advertising budgets and making commercially important decisions • Ability to interpret performance data and convert it into clear strategic actions • Strong knowledge of CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period • Experience leading cross-functional teams or pods in a fast-moving environment • Confidence working directly with founders, executives, and senior client stakeholders • Track record of retaining and growing client relationships through strong thinking and execution • Exceptional written and verbal communication skills • High degree of ownership, urgency, judgment, and personal accountability • Experience with high-growth DTC brands across beauty, wellness, health, lifestyle, consumer subscriptions, or e-commerce • Experience integrating paid media, creative, influencer marketing, CRO, and offer strategy into one growth plan • Experience using AI, automation, and modern analytics tools to improve decision-making and operating leverage