Senior Performance Marketing Specialist

🕒 August 6

🇺🇸 United States – Remote

💵 $125k - $135k / year

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Brainrider

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Brainrider is a company that provides flexible resourcing solutions for marketing teams. They offer a range of services including content creation, design, motion and video production, digital marketing, and strategic marketing planning. Their Flex Model allows businesses to scale their creative teams according to evolving goals and budgets, ensuring seamless project execution. Brainrider's team of experienced marketers work remotely to deliver high-quality, on-brand content and strategies that help clients effectively engage their audiences and drive brand growth. They emphasize trust and partnership to achieve outstanding results and offer opportunities for thought leadership and industry networking.

📋 Description

• Serve as the day-to-day point of contact for agency partners managing paid search, video, social, and programmatic campaigns • Set expectations, define priorities, hold agency partners accountable to SLAs and optimization cadences, and surface performance gaps • Own rigorous QA of campaign builds, keyword lists, bid strategies, audience targeting, ad copy, tracking/tagging, and budget pacing • Review creative assets against platform specifications and safe zones before launch • Enforce naming conventions across campaigns, ad groups, creatives, and UTMs • Maintain clean campaign taxonomy, organized folders, current documentation, and final preflight checks • Own paid search strategy across Google Ads, Microsoft Ads, SA360, and other SEM platforms • Own paid social strategy across Meta, Reddit, X, TikTok, and other channels • Drive experimentation roadmaps, ensure rigorous test design, and document and action learnings • Manage and optimize significant monthly budgets against CPA, ROAS, LTV/CAC, and payback-period goals • Build and maintain reporting dashboards and performance frameworks • Deliver proactive status updates, performance insights, and risk flags to cross-functional stakeholders • Translate campaign data into actionable narratives for leadership, product marketing, and growth partners • Oversee agency execution of programmatic campaigns across DSPs such as The Trade Desk and DV360 • Source, negotiate, and manage direct media buys across newsletters, industry publications, trade journals, and developer-focused sites • Identify and test emerging media channels, placements, sponsorships, and partnership opportunities

🎯 Requirements

• 5–8 years of performance marketing experience • Deep expertise in SEM/paid search, including Google Ads, Microsoft Ads, and SA360 • Agency background strongly preferred, with experience managing multiple accounts or clients simultaneously • Meticulous attention to detail and rigorous quality-assurance mindset • Proven ability to manage and QA agency partners • Track record managing substantial paid media budgets with clear performance outcomes and efficient spend allocation • Proactive communication style and ability to surface issues early and provide solutions • Strong analytical skills using Google Analytics, Looker, Tableau, or similar tools • Comfort with data, attribution modeling, and translating performance data into optimization strategies • Experience with A/B and multivariate testing across creative, landing pages, audiences, and bidding strategies • Bonus: Experience marketing to developer or technical audiences • Bonus: Knowledge of MMPs and mobile attribution tools such as Singular, AppsFlyer, and Adjust • Current resume and cover letter required • Relocation and sponsorship are not provided

🏖️ Benefits

• Competitive salaries • Paid vacation • Work from home (WFH) support and set-up assistance • A wide variety of other great perks