Marketing Team Lead

🔥 2 minutes ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 $85k - $90k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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BrightOrder Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1996

📦 Logistics

💼 Consulting

🚗 Transport

Logistics • Consulting • Transport

BrightOrder Inc. is a leading provider of fleet maintenance management software known as EMDECS, specifically designed for heavy goods vehicles. With over 25 years of experience, BrightOrder offers comprehensive solutions for fleet management, including fleet tracking, asset management, and maintenance scheduling. Their software is equipped with role-specific portals for different users, and integrates telematics features for real-time tracking and compliance. BrightOrder's recent acquisition of CloudHawk enhances their offerings with advanced GPS tracking and telematics technology. Their solutions cater to a wide range of industries, from transportation and oil & gas to government and emergency vehicle repair, aiming to improve fleet efficiency and reduce costs through digitized fleet operations.

📋 Description

• Own BrightOrder's practical, integrated marketing plan with clear priorities, owners, timelines and measurable outcomes • Set direction, build campaigns, write content, analyze data and adjust marketing activities • Develop multi-channel campaigns that generate qualified opportunities for Sales • Manage pipeline attribution and reporting in HubSpot connecting marketing to revenue • Maintain brand and messaging consistency across web, email, social and collateral • Improve website organic visibility, conversion and landing pages • Develop sales enablement materials including case studies, presentations and follow-up programs • Lead and mentor two Marketing Specialists through regular feedback and hands-on collaboration • Work directly with the President and closely with Sales, Product and Customer Experience • Use AI tools to improve marketing efficiency and reduce operating costs

🎯 Requirements

• 7+ years of broad B2B marketing experience in software or technology, most of it hands-on • Extensive use of AI platforms and AI applications to drive efficiencies and reduce operating costs • A record of building demand-generation programs and using data to improve them • Strong writing and editing; ability to turn a complex product into a clear message • Working depth in HubSpot or a comparable CRM, GA4, SEO and email marketing • Experience mentoring or leading others while carrying your own workload • Comfort moving between strategy and execution in a remote, fast-moving team • Proven track record in high-growth startup or agile small-business environments • Bilingual in English and French is a nice-to-have • Experience in fleet technology, transportation, automotive, logistics or a related industry is preferred • Experience marketing to commercial fleet, dealership or other specialized B2B audiences is preferred • Experience supporting trade shows, industry events and sales enablement initiatives is preferred • Occasional business travel within Canada or to other North American locations may be required

🏖️ Benefits

• Remote work • Comprehensive health, dental & vision coverage • Generous PTO • Professional development support – Courses, certifications, and resources to grow • Meaningful ownership • Competitive salary of CAD $85,000-$90,000