Lead Performance Marketing

11 hours ago

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BrowserStack

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SaaS • Testing • Cloud Computing

BrowserStack is a comprehensive cloud-based testing platform that enables developers and testers to run tests on real devices and browsers. It provides solutions for manual and automated testing of websites and mobile applications, ensuring compatibility, functionality, and performance across a plethora of devices and browsers. With features such as cross-browser testing, visual testing, and test observability, BrowserStack aims to streamline test automation, enhance test coverage, and improve overall testing efficiency. The platform supports integrations with various CI/CD tools and offers extensive browser and device coverage, ensuring seamless and bug-free experiences for users globally.

501 - 1000 employees

Founded 2011

☁️ SaaS

💰 $2G Series B on 2021-06

📋 Description

• Develop, execute, and manage comprehensive advertisement strategies across all major paid marketing channels including Google Search, Bing Search, Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and Programmatic Ads to drive growth of leads, sign ups and other valuable conversions. • Implement and manage conversion tracking systems to monitor key metrics. Apply conversion rate optimization techniques to enhance campaign effectiveness to ensure positive ROI on our campaigns • Develop and refine B2B funnels via rapid experimentation to ensure smooth user journeys and maximize lead generation and conversion rates. • Continuously optimize campaigns to improve performance and achieve KPIs. Utilize Google Analytics, Google Tag Manager, and other tools to track and analyze campaign performance, conversion rates, and user behavior. • Leverage knowledge of B2B SaaS and developer marketing to tailor strategies that resonate with our target audience and drive qualified leads. You should have knowledge and experience in running inorganic campaigns on developer focused platforms such as Stack Overflow, Reddit and SaaS websites such as G2, Trustradius etc. • Analyze campaign data to identify trends, insights, and opportunities for improvement. Provide actionable recommendations to enhance performance. • Collaborate with creative teams to craft compelling ad copy and visuals. Ensure that messaging aligns with brand strategy and engages the target persona effectively. • Stay up-to-date with the latest industry trends, emerging technologies, and competitive landscape to inform strategic decisions and keep our campaigns ahead of the curve. Identify new avenues and channels for BrowserStack to leverage to reach our target audience.

🎯 Requirements

• Minimum of 5+ years of experience managing Ad campaigns across major platforms such as Google Search, SA 360, DV360, Bing Search, Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and Programmatic Ads. • Strong subject matter expertise in running Google Search Ads along with detailed understanding of all search metrics and reporting is a must. • Strong proficiency in Google Analytics, Google Tag Manager, Looker and conversion tracking tools. Proven ability to analyze data and derive actionable insights. • Experience in B2B SaaS and developer marketing is highly desirable. • Deep understanding of B2B sales funnels and the unique challenges and opportunities in this sector. • Exceptional analytical and problem-solving skills with the ability to interpret data and make data-driven decisions. • Strong copywriting skills with the ability to create persuasive and engaging ad content. • Excellent verbal and written communication skills with the ability to convey complex concepts clearly and effectively. Collaboration skills to work with different functions and teams.

🏖️ Benefits

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000 • Gratuity as per payment of Gratuity Act, 1972 • Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends • Remote-First work environment that allows our people to work from home • Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience