Principal Marketing Manager – Contract

🕒 September 5

☕ Washington – Remote

☕ Washington – Remote

💵 $156k - $185k / year

⏳ Contract/Temporary

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 18%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bungie

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

🎮 Gaming

Gaming • Entertainment

Bungie is a renowned video game development company known for creating legendary games like Destiny, Halo, Myth, and Marathon. Established in 1991, Bungie has a strong legacy of offering unmatched entertainment experiences that foster friendship and memorable gaming moments. The company values creativity, innovation, teamwork, and inclusivity and is committed to creating a diverse and inclusive work environment. Bungie places the player experience at the forefront of its game development philosophy while striving for continuous improvement in all its endeavors.

📋 Description

• Lead integrated global go-to-market strategy and planning for Marathon • Translate franchise strategy, product roadmaps, audience insights, and business objectives into cohesive marketing plans • Develop audience-led plans covering acquisition, reactivation, retention, engagement, and long-term player value • Establish and lead cross-functional GTM operating rhythms, planning milestones, readiness reviews, decision points, dependency management, risk tracking, and post-launch learning • Align senior stakeholders and executional partners around priorities, roles, tradeoffs, and success measures • Identify GTM risks and opportunities and drive resolution across Publishing, Development, and regional teams • Partner with Brand and Creative teams on campaigns and player experiences • Adapt global strategies for North America, EMEA, APAC, and LATAM • Establish audience targets, performance benchmarks, measurement plans, and budget-efficiency goals • Define, monitor, and report franchise and campaign KPIs • Lead marketing performance reviews and translate insights into optimization plans • Guide global paid media strategy, budget allocation, and agency partnerships • Partner with Product Management and Development on first-party platform relationships • Direct agencies, vendors, and executional partners through briefs, scopes, budget management, and feedback

🎯 Requirements

• 7+ years of experience leading integrated marketing, product marketing, or GTM strategy within gaming, technology, entertainment, or another complex consumer business • Experience leading complex, cross-functional launches or live-service marketing programs • Deep familiarity with game franchises and online player communities • Strong understanding of the full marketing mix, including brand, product marketing, community, communications, creative, partnerships, lifecycle marketing, organic channels, paid media, and player acquisition • Ability to translate product strategy, audience insight, and business goals into GTM choices, integrated plans, and investment recommendations • Proven ability to influence senior leaders and align teams without direct authority • Strong analytical and commercial judgment • Experience defining success measures and using performance data, research, and player insight • Exceptional written, verbal, and presentation communication skills • Ability to create clarity across multiple complex workstreams and drive timely resolution • Sound judgment and adaptability in high-pressure business challenges

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Matching 401(k) • Paid time off • Wellness program • Employee discounts for Sony products • May be eligible for a bonus package

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