Director, Brand Influence, Advocacy – AI Discovery

🕒 July 27

🇺🇸 United States – Remote

💵 $186.5k - $279.8k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

👻 Ghost score 3%

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Calendly

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

☁️ SaaS

⚡ Productivity

🏢 Enterprise

💰 $3.5G Series B on 2021-01

SaaS • Productivity • Enterprise

Calendly is a leading scheduling platform, trusted by over 100,000 organizations worldwide, including 86% of Fortune 500 companies. It simplifies the process of scheduling meetings through integrations with Google Calendar, Microsoft Outlook, and other calendar systems. Calendly offers tools for automated meeting reminders, follow-ups, and customizable scheduling options, making it suitable for individual users and enterprise organizations alike. With features like video conferencing tool integration, custom event types, and comprehensive admin management, it supports a seamless scheduling experience and boosts productivity across teams. Calendly’s platform integrates with over 70 other tools to enhance workflow efficiencies, offering solutions for individuals, teams, and enterprise-level clients.

📋 Description

• Define and execute Calendly's long-term customer advocacy and AI discovery strategy. • Define and manage channel roadmaps for social media and PR/Communications. • Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs. • Develop a customer evidence engine that transforms customer success into trusted digital assets including reviews, user-generated content, tutorials, community discussions, and executive advocacy. • Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). • Increase Calendly's visibility across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot. • Expand Calendly's presence across review sites (ie, G2, Trustradius), Reddit, LinkedIn, YouTube, podcasts, industry communities, and partner ecosystems. • Lead employee and executive advocacy initiatives that amplify authentic brand voices. • Partner with Product Marketing, Growth Marketing, Product, Customer Success, and Lifecycle Marketing to support product launches, adoption, and expansion. • Lead, coach, and develop the advocacy, social, and PR team while establishing clear operating rhythms and measurable outcomes. • Measure performance using traditional channel-specific metrics alongside emerging AI discovery metrics.

🎯 Requirements

• 12+ years of experience in Brand Marketing, Customer Marketing, Community, Product Marketing, Growth Marketing, or Customer Advocacy. • Experience building and scaling advocacy or community programs within a B2B SaaS organization. • Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies. • Experience building programs from 0→1 while scaling mature functions. • Exceptional cross-functional leadership and executive communication skills. • Strong analytical mindset with experience defining KPIs and measuring business impact.

🏖️ Benefits

• All full-time (30 hours/week) employees are also eligible for our Top Performer Bonus program (or Sales incentive) • Equity awards • Competitive benefits