Demand Generation Manager

Job not on LinkedIn

November 20

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $85k - $105k / year

⏰ Full Time

🟠 Senior

🎣 Lead Generation

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California Medical Evaluators

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Healthcare Insurance • Legal

California Medical Evaluators is a leading provider of comprehensive medical-legal services across California. The company specializes in connecting medical experts with legal and insurance professionals to deliver accurate, complete, and impartial evaluations such as Qualified Medical Evaluations (QME), Independent Medical Evaluations (IME), expert witness engagements, and workers' compensation evaluations. California Medical Evaluators supports over 150 specialists representing nearly 30 medical specialties, offering services with a significant network of secure offices throughout California. The company also provides education and administrative support for physicians involved in the med-legal practice, ensuring efficient and effective operation of their services. As part of the MDpanel company, they are at the forefront of providing med-legal expertise and solutions, offering valuable training and practice management for medical professionals while assisting attorneys and insurers with precise evaluation needs.

51 - 200 employees

⚕️ Healthcare Insurance

💰 $6.4M Private Equity Round on 2017-03

📋 Description

• Own MDpanel’s national demand generation and lead acquisition strategy across IME, QME, and related markets. • Define buyer personas, segmentation, and multi-channel acquisition plans. • Collaborate with Sales leadership to translate revenue targets into funnel and pipeline goals. • Manage budget allocation across paid media, events, and content programs. • Build and optimize integrated demand gen campaigns across paid social, search, SEO/SEM, email automation, and content marketing. • Produce outbound and inbound marketing assets. • Manage list segmentation, lead scoring, routing, and automation workflows in CRM/marketing automation systems. • Define and track MQL, SQL, CPL, CAC, and pipeline contribution metrics. • Analyze channel performance and run A/B tests to improve lead and pipeline conversion rates. • Build dashboards and deliver monthly and quarterly performance reviews to leadership. • Partner with SDR, Sales, Provider Relations, and Physician Recruiting to support acquisition initiatives.

🎯 Requirements

• 4-8 years of B2B demand generation or performance marketing experience • Proven track record of generating measurable pipeline impact across multi-channel campaigns • Proficiency in marketing automation and CRM platforms • Strong understanding of digital channels, SEO/SEM, LinkedIn advertising, email marketing, and ABM approaches • Strong analytical skills and comfort working with dashboards and campaign data • Excellent communication and cross-functional collaboration abilities • Highly organized, self-directed, and able to thrive in a scaling, fast-paced environment.

🏖️ Benefits

• Bonuses • Health insurance • Flexible work arrangements • Professional development opportunities