Social Media, Digital Marketing Manager

🔥 13 hours ago

🇨🇦 Canada – Remote

💵 $80k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Canopy Growth Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏭 Manufacturing

🍽️ Food & Beverage

💊 Pharmaceuticals

Manufacturing • Food & Beverage • Pharmaceuticals

Canopy Growth Corporation is a world leading cannabis company dedicated to harnessing the potential of cannabis to enhance lives. With a focus on personal wellness, economic opportunity, and social justice, Canopy aims to demonstrate cannabis as a positive influence in society.

📋 Description

• Develop and execute integrated digital marketing strategies to strengthen brand awareness, drive consumer and budtender engagement, and support business growth • Manage social media channels across Instagram, Facebook, TikTok, YouTube, X, and emerging platforms • Create and manage content calendars aligned with business priorities, product launches, seasonal campaigns, and brand initiatives • Monitor social media trends, platform updates, and competitor activity • Manage community engagement and respond to comments, messages, and inquiries • Build and maintain relationships with influencers, brand ambassadors, creators, and strategic partners • Lead development of videos, graphics, photography, blog articles, email campaigns, and digital advertising assets • Collaborate with internal teams and external agencies to produce consistent, high-quality content • Ensure content reflects brand standards, tone of voice, and compliance requirements • Plan, execute, and optimize paid, owned, and earned digital marketing campaigns • Manage social advertising, display advertising, search marketing, and retargeting campaigns • Oversee email marketing programs, customer journeys, and audience segmentation • Support website content updates, SEO initiatives, and landing page optimization • Monitor campaign performance using analytics platforms and marketing dashboards • Track reach, engagement, and traffic KPIs • Provide performance reports, insights, and recommendations to leadership • Use data to improve content strategy, media investments, and consumer engagement • Identify emerging digital marketing trends, technologies, and best practices • Recommend opportunities to increase brand visibility and customer acquisition • Support product launches, promotional campaigns, events, and sponsorship activations • Ensure marketing activities support business objectives and brand growth • Report to the Head of Portfolio and Brand Strategy

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field • 5+ years of experience in social media management, digital marketing, or integrated marketing • Experience managing multi-channel marketing campaigns • Proven success growing social media audiences and increasing engagement • Experience with paid digital advertising and marketing automation platforms • Experience working in a regulated industry is considered an asset • Proficiency with social media management tools such as Sprout Social, Hootsuite, and Later • Understanding of SEO, SEM, content marketing, and website optimization • Experience with Canva, Adobe Creative Suite, or equivalent creative tools • Strong written and verbal communication • Project management, data analysis and reporting, stakeholder management, content creation and planning, collaboration, adaptability, innovation, and results orientation • Successful completion of background and reference checks

🏖️ Benefits

• Extended health and dental coverage • Paid vacation • Participation in employer-supported retirement savings program • Remote-first work arrangement