Demand Generation Manager

Job not on LinkedIn

September 26

⚔️ Virginia – Remote

Although this job is listed in Virginia, this company may be open to hiring remote in other states.

💵 $132.8k - $151.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Capital One

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Banking • Fintech • Finance

Capital One is a leading financial services company that specializes in offering credit cards, auto loans, banking, and savings accounts. With a focus on innovation and technology, Capital One aims to change banking for good by providing customer-friendly solutions and fostering a diverse and inclusive workforce. The company is known for its commitment to creating a positive impact in the banking industry through advanced digital tools and customer service excellence.

10,000+ employees

🏦 Banking

💳 Fintech

💸 Finance

💰 Post-IPO Equity on 2023-05

📋 Description

• Develop and execute a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals, including setting targets for MQLs and Opportunities created. • Own the planning, creation, and optimization of integrated marketing campaigns. • Align on strategy with PMM and work with Brand, Social, and Communication to bring the campaign to life across channels. • Champion a culture of continuous testing and optimization across channels, focusing on improving key metrics like Cost Per Lead (CPL), conversion rates, and Cost per MQL. • Measure, analyze, and report on campaign performance, providing actionable insights to the team and leadership. • Work with Sales Ops and Marketing Ops to implement required tracking and reporting into processes and tools so that we can tie spend to qualified leads and pipeline.

🎯 Requirements

• Bachelor’s Degree or military experience • At least 4 years of experience in demand generation, growth marketing, or performance marketing for B2B SaaS companies • At least 2 year experience marketing to multiple personas at enterprise organizations, including technical personas,business buyers, and C-suite leveraging both top-down and bottoms-up motions • At least 2 years of hands-on experience managing programmatic and ABM campaigns on platforms such as Google Ads, LinkedIn Ads, Rollworks, Demandbase, or 6sense. • At least 2 years hands-on experience using marketing automation software (for example: Marketo, Pardot), CRMs (for example: Hubspot, Salesforce), and CMSs/page builders (some examples include: Instapage, Unbounce, Wordpress, Webflow, etc.) to build and update campaign landing pages and nurture campaigns. • 5+ years of experience in B2B SaaS demand generation (preferred) • Demonstrated ability to work in fast-paced, high-growth environments like scaling startups or new business units within a larger enterprise (preferred) • 2+ years of project management experience (preferred) • Experience managing relationships with performance marketing agencies (preferred) • Demonstrated ability to understand SEO/SEM principles and hands-on experience with Google Search Console (GSC), Google Tag Manager (GTM), Google Ads and Google Analytics (GA) (preferred) • Experience with Account-Based Marketing (ABM) strategies and platforms (for example: 6sense, Demandbase) and lead scoring is a plus. (preferred) • At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

🏖️ Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. • This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.