Demand Generation Manager

Job not on LinkedIn

November 15

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Channelscaler

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SaaS • B2B

Channelscaler is a modular, AI-powered partner relationship management (PRM) and channel automation platform that helps B2B organizations manage partner portals, deal registration, incentive programs, MDF, training (LMS), partner performance dashboards, and channel data integrations. Formed by the merger of Allbound and Channel Mechanics, Channelscaler centralizes partner programs, incentives, reporting, and integrations to streamline go-to-market through partner ecosystems, scale partner revenue, and improve ease of doing business.

51 - 200 employees

☁️ SaaS

🤝 B2B

📋 Description

• Build and run an integrated demand generation engine • Design and execute multi-channel campaigns that combine paid, owned and earned tactics to drive awareness and pipeline • Lead the account-based marketing motion – from audience selection to orchestration to measurement and optimization • Optimize the full sales funnel • Partner with Sales and RevOps to optimize the end-to-end funnel , ensuring smooth lead handoff and accurate attribution • Build and optimize automated nurture campaigns that convert, segmenting by persona , stage, need state and engagement • Continuously test, analyze and improve conversion rates across each stage of the funnel • Collaborate cross-functionally

🎯 Requirements

• 5+ years of B2B demand experience, ideally in SaaS or technology environments • Proven experience building and scaling ABM programs with measurable pipeline impact • Hands-on experience in digital demand channels such as LinkedIn ads, Google ads, content syndication, SEO, retargeting • Experience with marketing automation and optimizing the lead flow and sales funnel • Strong analytical mindset with the ability to interpret campaign and channel data and make optimization decisions • A collaborative, curious and proactive team players who loves testing, learning and iterating

🏖️ Benefits

• Competitive base salary and performance-based bonus or commission (where applicable) • 25 days of paid time off annually • 12 dedicated training days per year for professional development • Paid parental leave • Health insurance (PPO and HSA plan options) • 401(k) match • Fully remote work environment with flexible hours • Annual team offsites and opportunities for in-person collaboration