Senior Media Manager

🕒 Yesterday

🇺🇸 United States – Remote

💵 $90k - $110k / year

⏰ Full Time

🟠 Senior

👔 Manager

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This company has sponsored H1B visas in the past.

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CAST

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1993

🚘 Automotive

🏭 Manufacturing

💼 Consulting

Automotive • Manufacturing • Consulting

CAST is a network of daily local podcasts and newsletters that connect listeners with the cities they love. By providing smart, engaging content, CAST aims to foster curiosity and community engagement, making individuals more informed citizens. Currently operating in multiple cities, CAST is dedicated to enriching local news by delivering insightful stories and information directly to its audience.

📋 Description

• Turn Marketing Director campaign plans into builds covering audiences, placements, flighting, and budgets • Handle one-off paid requests from individual cities from strategy and setup through reporting • Analyze campaign data and recommend budget shifts, tests, and pullbacks • Partner with city teams to align campaigns with local audience-growth needs • Set up, launch, and manage campaigns end to end in Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and programmatic DSPs • Own targeting, bidding, pacing, and budget management across local markets • Optimize campaigns by shifting budgets, refreshing creative, and adjusting bids and targeting • Test creative, audiences, placements, and landing pages while documenting learnings • Collaborate with creative teams on platform-native ads • Maintain tracking, pixels, conversion events, and UTMs • Build performance reporting with the Senior Data Analyst using CPA, ROAS, cost per subscriber, and reach • Deliver weekly and monthly performance updates and explain results to city and network teams • Monitor industry changes and communicate implications for City Cast

🎯 Requirements

• 6–8 years of hands-on paid media experience • Deep, recent experience running campaigns in Meta and TikTok • Working knowledge of Reddit Ads and at least one programmatic DSP (The Trade Desk, DV360, StackAdapt, or similar) • Track record of managing meaningful budgets across multiple campaigns or markets • Comfort with pixels, conversion APIs, UTMs, attribution, and measurement limitations • Strong analytical skills and experience partnering with analysts or data teams • Ability to communicate clearly and explain campaign performance to non-marketers • Curiosity about local news and its audiences • Experience marketing podcasts, newsletters, or subscription media products (nice to have) • Experience with audio, CTV, or podcast advertising (nice to have) • Familiarity with geo-targeted, multi-market campaigns (nice to have)

🏖️ Benefits

• Full-time employment • Remote work • Excellent benefits • Equal opportunity employer committed to diversity

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