SVP of Marketing

🕒 October 8

🇺🇸 United States – Remote

💵 $200k - $240k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 11%

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Logo of Claravine

Claravine

51 - 200 employees

☁️ SaaS

🤝 B2B

📣 Marketing

SaaS • B2B • Marketing

Claravine is The Data Standards Company that helps brands and agencies enhance modern marketing by standardizing taxonomies, naming conventions, and metadata across digital experiences. Their platform facilitates collaboration, automates data flows, and enables companies to adapt quickly to business changes, ensuring that teams can trust their data for making informed decisions without concern over accuracy.

📋 Description

• Own Claravine’s positioning as The Data Standards Company® and sharpen the category narrative • Serve as Claravine’s voice on keynote stages, industry publications, analyst briefings, executive panels, and podcasts • Build and optimize competitive positioning for Sales and Customer Success • Manage Gartner, Forrester, IDC, and other analyst relationships • Own marketing’s contribution to pipeline with attribution, targets, and accountability • Design and execute an enterprise ABM program targeting Global 2000 accounts spending $50M+ on advertising • Drive demand through content, events, digital, partner co-marketing, and direct outreach • Elevate full-funnel reporting and attribution • Lead messaging, positioning, competitive intelligence, sales enablement, and launch strategy • Develop business-value stories for enterprise marketing buyers • Develop pricing and packaging recommendations with Product and Finance • Build and maintain sales and expansion enablement resources • Run a content strategy across the enterprise buyer journey • Commission and create research, benchmarks, and frameworks on marketing data standards • Build customer advocacy through case studies, references, advisory boards, and executive roundtables • Build, lead, and develop a team across product marketing, demand generation, content, xEO, and contractors • Own the marketing budget and P&L and track ROI • Use AI-powered workflows and tools to maximize team output • Set reporting cadence and dashboards for executive visibility • Report directly to the Chief Revenue Officer and participate at the executive level

🎯 Requirements

• 12+ years in B2B SaaS or enterprise technology marketing • 4+ years in VP, SVP, or CMO roles leading the entire Marketing function • Proven success building category narrative and thought leadership at a company selling to enterprise marketing leaders • Ownership of pipeline and revenue targets, with specific, quantified results • Experience running or closely supporting 6–12 month enterprise sales cycles with minimum six-figure ASPs • Record of leading lean teams of 5–15 • Hands-on use of AI that has changed how a marketing organization operates • Excellent writing, verbal communication, and presenting skills • Deep understanding of marketing data, analytics, and measurement • Strong relationships in the enterprise marketing technology ecosystem • Remote, US-based availability • Ability to travel quarterly to Lehi, Utah headquarters and customer/conference locations

🏖️ Benefits

• Equity and benefits package • Quarterly travel to Lehi, UT HQ and customer/conference locations expected

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