Principal Demand Generation Lead

🕒 July 30

🇺🇸 United States – Remote

💵 $150k - $180k / year

⏰ Full Time

🟠 Senior

🎣 Lead Generation

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 4%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Clasp

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🏥 Healthcare

📚 Education

👥 HR Tech

🔥 Funding within the last year

💰 $25M Later Stage VC (Series B) on 2025-11

Healthcare • Education • HR Tech

Clasp is a workforce and student-financial support platform that connects clinical students with employers before graduation and ties employer-sponsored student loan repayment to employment commitments. Focused on healthcare roles (nurses, therapists, radiology techs, CRNAs, PAs, dentists, veterinarians, etc. ), Clasp partners with schools, programs, and health systems to build hiring pipelines, increase retention, and reduce student debt burdens. The company supports students, employers, and universities—claiming 10,000+ students and 1,140+ schools & programs supported—and operates a loan repayment benefit platform (Clasp itself is not a bank; loans referenced are issued by FinWise Bank).

📋 Description

• Design and drive Clasp's full-funnel demand generation strategy • Own the tracking and reporting of Clasp's demand funnel metrics inside HubSpot • Maintain and iterate on the systems and campaign tracking that run the marketing engine • Lead Clasp's thought-leadership agenda (white papers, reports, blog, video), webinars, and content partnerships • Decide which channels reach more of the right audience and drive leads to the team • Build a documented feedback loop with Sales on lead quality. • Operate with high agency and a roll-up-your-sleeves mentality in a lean, early-stage environment.

🎯 Requirements

• 5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup. • Demonstrated ability to operate as the sole hands-on marketing hire on a lean team, while being ready to direct a second team member's execution as the function grows. • You defined the funnel stages and metrics yourself; you did not inherit someone else's playbook. • Proven ownership of a lead-volume target, with the numbers to back up attainment, misses included. • Hands-on experience configuring lead scoring, attribution, and campaign tracking inside HubSpot. • A track record of setting channel and content strategy rather than executing someone else's brief: you decided where to spend, cut what didn't work, and can quantify the impact of the calls you made.

🏖️ Benefits

• Competitive cash and equity compensation • Health benefits (health, dental, & vision) • 401k • Commuter benefits • Flexible PTO policy • Opportunities to grow and perform in a fast-paced environment alongside a stellar team.