Lead Performance Creative Strategist

🕒 July 24

🇨🇦 Canada – Remote

💵 CA$100k - CA$120k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 33%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Clever Digital Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Clever Digital Marketing is a leading marketing agency specializing in driving scalable and profitable marketing results for home improvement businesses. They utilize strategic digital advertising across platforms like Google, Facebook, and Instagram, and take a client-centric approach to ensure a high return on investment for their clients. Their expertise in lead generation and omnichannel marketing allows them to serve as a vital partner for businesses aiming for growth in the competitive home improvement sector.

📋 Description

• Own how CDM identifies, develops, and scales Paid Social-first creative across video and static formats • Support the Paid Search team with creative strategy • Generate original concepts, messaging angles, hooks, formats, and storytelling approaches • Conduct customer, competitor, and market research • Mine reviews, sales calls, and customer feedback for actionable insights • Analyze creative performance and translate wins and losses into next steps • Write actionable creative briefs grounded in customer insight, direct-response principles, and testing hypotheses • Create creative-strategy frameworks, brief standards, testing processes, and a shared learning repository • Identify successful approaches in one account and adapt them across other accounts • Coach Media Buyers and editors • Partner with CRO to align messaging, personas, offers, and landing-page experiences • Direct UGC, founder-led, and spokesperson-led formats • Build AI-powered workflows and tools for research, ideation, and production • Help establish a repeatable creative-strategy engine that improves with each test

🎯 Requirements

• 5+ years in performance-focused creative strategy • Deep understanding of Meta advertising and direct-response creative • Strong direct-response copywriting and short-form storytelling skills • Track record of developing concepts from customer research and performance data • Fluency with Hook Rate, Hold Rate, CTR, and CPL, with judgment regarding lead quality and down-funnel performance • Experience across multiple brands, accounts, or verticals • Structured approach to testing, including hypotheses, iteration strategy, and isolating variables • Ability to build systems, processes, frameworks, or knowledge bases • Advanced, practical experience using AI for research, analysis, ideation, workflow design, or creative enablement • Ability to explain what to test, how the opportunity was found, and why it may work • Strong communication, prioritization, and cross-functional collaboration skills • Bias for speed • Lead generation or high-ticket services experience preferred • Home improvement experience preferred • CRO and landing-page testing familiarity preferred • UGC, founder-led, or spokesperson-led creative experience preferred • Hands-on familiarity with editing or design tools preferred • Familiarity with Motion, Looker Studio, Asana, Slack, and Claude is a plus

🏖️ Benefits

• Competitive base salary + performance-based bonuses • Flexible remote work environment with option for in-person collaboration (Vaughan, ON) • Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more. • Company-provided MacBook computer • Home office budget and Clever merch delivery to get you started • Work Abroad Policy • Opportunity to shape and grow a high-performing Client Success team • Culture of performance and respect with ownership, accountability, and collaboration • Reasonable accommodations during the recruitment and selection process