Lead Performance Creative Strategist

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Clever Digital Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Clever Digital Marketing is a leading marketing agency specializing in driving scalable and profitable marketing results for home improvement businesses. They utilize strategic digital advertising across platforms like Google, Facebook, and Instagram, and take a client-centric approach to ensure a high return on investment for their clients. Their expertise in lead generation and omnichannel marketing allows them to serve as a vital partner for businesses aiming for growth in the competitive home improvement sector.

📋 Description

• Generate net-new creative. Develop original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads — not variations on the same three ideas. • Find the ideas before you have them. Run customer, competitor, and market research to uncover motivations, objections, and pain points that haven't been explored yet. Mine reviews, sales calls, and customer feedback for the insight that makes an ad work. • Turn performance into strategy. Analyze why creative wins or loses and translate it into clear next steps. Write sharp, actionable briefs grounded in customer insight, direct-response principles, and a defined testing hypothesis — and push iteration beyond surface-level hook and footage swaps. • Build the system. Create CDM's creative-strategy frameworks, brief standards, testing processes, and a shared learning repository. Spot what's working in one account and determine where it can be adapted across others. • Level up the whole team. Coach Media Buyers and editors so stronger creative thinking becomes a department-wide capability, not something that lives with one person. Partner with CRO to align messaging, personas, offers, and landing-page experiences. Provide direction for UGC, founder-led, and spokesperson-led formats. • Use AI as a force multiplier. Build AI-powered workflows and tools that accelerate research, ideation, and production for the entire team.

🎯 Requirements

• 5+ years in performance-focused creative strategy. • Deep understanding of Meta advertising and direct-response creative. • Strong direct-response copywriting and short-form storytelling skills. • A track record of developing concepts from customer research and performance data — not just intuition. • Fluency with creative metrics (Hook Rate, Hold Rate, CTR, CPL) *and* the judgment to weigh them against lead quality and down-funnel performance. • Experience across multiple brands, accounts, or verticals. • A structured approach to testing — hypotheses, iteration strategy, isolating variables. • Demonstrated ability to build systems, processes, frameworks, or knowledge bases. • Advanced, practical experience using AI for research, analysis, ideation, workflow design, or creative enablement. • The ability to explain not just *what* you'd test, but *how* you found the opportunity and *why* you believe it will work. • Strong communication, prioritization, and cross-functional collaboration skills. • A bias for speed — you generate learning quickly without over-engineering every test.

🏖️ Benefits

• Competitive base salary + performance-based bonuses • Flexible remote work environment with option for in-person collaboration (Vaughan, ON) • Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more. • Company-provided MacBook computer • Home office budget and Clever merch delivery to get you started • Work Abroad Policy: Need a new working environment? Our work abroad policy supports this! • The chance to shape and grow a high-performing Client Success team • A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.