Senior Manager, Customer Marketing

🕒 3 days ago

🇺🇸 United States – Remote

💵 $150k - $180k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 2%

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CoderPad

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🎯 Recruiter

☁️ SaaS

🏢 Enterprise

💰 Private Equity Round on 2020-06

Recruitment • SaaS • Enterprise

CoderPad is a leading platform for conducting coding assessments and collaborative technical interviews. It enables companies to hire technical talent with confidence by offering tools such as gamified assessments, auto-graded tests, and live pair-programming sessions in a familiar integrated development environment (IDE). CoderPad is designed to streamline the hiring process for technical roles, providing functionalities like cheating prevention, digital whiteboards, and skill progression tracking to enhance the candidate evaluation process. With a focus on security and ease of use, CoderPad integrates with various tools and offers flexible plans suitable for companies of all sizes. The platform aims to reduce time-to-hire and improve the candidate experience, making it a preferred choice for engineering and talent acquisition teams worldwide.

📋 Description

• Own the customer marketing plan and execute it hands-on • Turn the installed base into a predictable source of expansion pipeline and a deep bench of customer advocates • Own and scale the self-serve-to-Enterprise upgrade marketing motion • Build one-to-many expansion programs for Enterprise customers, including cross-sell and upsell plays, targeted nurtures, and sales-ready offers • Adapt major campaigns and launches for customer audiences • Provide Expansion Sales with timing, messaging, and assets based on program signals • Localize expansion and lifecycle programs for EMEA customers • Build lifecycle programs supporting onboarding and feature adoption through email, webinars, and launch communications • Turn new features into customer-facing campaigns that drive usage • Design lifecycle journeys and build them in the marketing automation platform • Partner with Marketing Ops and Customer Success on complex builds, attribution, customer segments, and scores • Create and run a customer advocacy program for speakers, case studies, references, and referrals • Produce customer case studies and stories • Drive a G2 and similar-site review program • Launch and run a Customer Advisory Board • Plan customer-focused events and user groups • Measure expansion pipeline, adoption impact, and advocacy outcomes • Take over the upgrade pilot, define the 2027 customer marketing plan, and drive quick expansion pipeline in the first 90 days • Report to the VP of Marketing • Collaborate with Expansion Sales, Customer Success, Product Marketing, Campaigns, Demand Gen, and Marketing Ops

🎯 Requirements

• 6+ years in B2B SaaS marketing, with at least 3 years in customer, lifecycle, or expansion marketing • Track record of owning an expansion pipeline or revenue number, not just engagement metrics • Experience creating a customer marketing plan and executing it end to end, doing the hands-on work yourself • Experience partnering with Ops and CS to build customer segments and scores • Understanding of how product usage, CRM, and CS data combine to target the right accounts at the right moment • Experience running advocacy programs: case studies, references, reviews, or advisory boards • Credibility with sales and CS leaders, and ability to turn their input into programs that ship • Comfort with data, defining metrics, working with Ops on attribution, and explaining what's working • Strong writing and a feel for what resonates with customers • Permanent and unrestricted right to work in country of residence without present or future sponsorship • Ability to work East Coast Hours

🏖️ Benefits

• Stock options with a 4-year vesting schedule • Medical, dental, and vision insurance (90% covered for employees and dependents) • Flexible Spending Account (FSA) • 401K with profit sharing • Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays • Remote-friendly environment with monthly WFH stipend • Parental leave (primary: 16 weeks; secondary: 12 weeks) • Short- and long-term disability and life insurance coverage • Choice of laptop computer • Internal mobility and growth opportunities • Competitive, market-rate salaries • Meaningful work with high impact for a well-loved product

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