VP, Demand Generation

October 21

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CoLab Software

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Software • Productivity • Enterprise

CoLab Software is a company focused on improving the design collaboration process for engineering teams. They provide tools that facilitate efficient CAD reviews and automate issue tracking, helping teams design better products faster. CoLab integrates with major PLM and CAD systems and supports a variety of use cases including supplier collaboration, cost reduction, new product development, and design for manufacturability. Their platform, featuring tools such as ReviewAI, enables users to generate feedback, collaborate in real-time, and capture performance data to drive continuous improvement. CoLab aims to streamline design processes, reduce decision-making errors, and enhance product quality.

51 - 200 employees

⚡ Productivity

🏢 Enterprise

📋 Description

• Own marketing-sourced pipeline creation, conversion, and efficiency (including CAC). • Architect and oversee integrated demand gen programs across digital, paid, social, events, and new channels. • Lead, mentor, and grow a high-performing demand gen team (currently three direct reports, with ongoing growth expected). • Stand up CoLab’s first ABM motion and refine it into a repeatable program. • Own demand gen budget, forecasting, and ROI tracking — with direct accountability to the executive team. • Scale proven channels while experimenting quickly with new ones, turning them into repeatable, mature programs. • Jump in with your team when needed to shape execution and accelerate new initiatives. • Collaborate closely with Sales to ensure alignment on pipeline goals, conversion rates, and revenue outcomes. • Translate data into insights and executive-ready narratives that drive alignment on pipeline strategy and results.

🎯 Requirements

• 10+ years of B2B SaaS demand generation experience, with at least 3+ years in a senior leadership role (VP, Head of Demand Gen, or similar). • Proven track record of building and scaling demand gen teams that deliver measurable pipeline and revenue growth. • Strong quantitative skills with a funnel-first mindset: you can connect channel activity to pipeline, conversion, and CAC. • Experience designing and executing multi-channel programs (paid media, paid social, SEO/SEM, events, ABM). • Exceptional ability to influence at the executive level with data-backed storytelling. • Comfortable balancing strategic leadership with being hands-on when needed.

🏖️ Benefits

• Extended health and benefits package, including unlimited paid vacation and RRSP matching.