Social Media Analyst, Influencer Marketing

🕒 July 29

🗽 New York – Remote

🗽 New York – Remote

💵 $75k - $86k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Collectively

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

Collectively is the global leader in influencer marketing, combining strategy, creative, and technology to deliver the most innovative influencer work. With over 15 years of experience, Collectively uses a strategy-first model integrating advanced technologies for measuring and managing influencer programs with data-backed strategies. They work with Fortune 100 brands, leveraging social media creators to enhance customer relationships, drive relevance, awareness, and sales. Their services include social strategy, campaign creative, influencer casting, program execution, and custom reporting. Collectively is also known for their TikTok expertise and has recently launched a Generative AI creator residency program in partnership with The Brandtech Group.

📋 Description

• Clean and analyze data to support client reporting deliverables • Customize and maintain dashboards and reporting tools for program-specific KPIs, including regular data QA checks • Conduct quantitative and qualitative research to answer client questions • Prepare slides, analytic reports, and visualizations illustrating key insights • Participate in client-facing campaign-performance conversations with cross-functional teams • Deliver benchmarks, trends, and insights from reporting tools • Develop paid social strategies and targets with account management colleagues • Maintain knowledge of paid media products and services across social platforms • Set up and execute paid social campaigns, coordinating influencer participation cross-functionally • Optimize campaigns to achieve performance targets • Introduce new practices and cross-functional processes • Develop new metrics to illustrate program efficacy • Publish data trends, industry insights, and thought leadership pieces

🎯 Requirements

• 3 to 5 years of relevant work experience in agencies or in-house marketing roles • Strong strategic and analytical background • Strong written communication skills • Strong understanding of social media and current organic and paid social marketing KPIs and processes • Proven effective communication skills, especially across cross-functional teams • Expert ability to quickly learn and use new software • Ability to turn complex information into compelling stories and visualizations • Experience with data analysis and deriving insights from multiple complex data sets • Advanced skills in Google Sheets/Excel • Media buying or performance marketing experience is a plus

🏖️ Benefits

• Medical, Dental & Vision • Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance) • 401k Matching • Monthly Work From Home Stipend • Remote-First • Flex Fridays • Step Up Recognition Program • Collectively Employee Resource Groups (ERGs) • Virtual & In-Person Events • Generous Allotment of Sick Days • Birthday Floating Holiday