
10,000+ employees
Founded 2017
đ¤ B2B
âď¸ SaaS
đ˘ Enterprise
đ° $93M Post-IPO Debt - Conduent on 2025-08
B2B ⢠SaaS ⢠Enterprise
Conduent is...
đ 4 days ago
đşđ¸ United States â Remote
đľ $97.2k - $126k / year
â° Full Time
đ Senior
đ´ Lead
đĄ Marketing
đť Ghost score 0%
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10,000+ employees
Founded 2017
đ¤ B2B
âď¸ SaaS
đ˘ Enterprise
đ° $93M Post-IPO Debt - Conduent on 2025-08
B2B ⢠SaaS ⢠Enterprise
Conduent is...
⢠Develop and execute go-to-market strategies aligned with growth priorities, strategic accounts, key industries, priority solutions, and buyer needs ⢠Translate portfolio strategy and market opportunities into integrated marketing plans ⢠Lead account segmentation and targeting ⢠Develop marketing plans, activation timelines, communication cadences, and targeted programs ⢠Support new customer acquisition, expansion within existing clients, and advancement of high-value opportunities ⢠Develop buyer-centric solution positioning, value propositions, messaging frameworks, and business narratives ⢠Define buyer personas and connect solution value to industries, use cases, decision criteria, and buyer-journey stages ⢠Maintain consistent enterprise and solution messaging across marketing, sales, and customer touchpoints ⢠Lead development, maintenance, and governance of enterprise, solution, and sales enablement content ⢠Develop client-facing assets such as presentations, fact sheets, sell sheets, thought leadership, success stories, videos, demonstrations, microsites, and digital content ⢠Create sales enablement resources including messaging guides, battlecards, competitive tools, objection-handling materials, buyer guidance, case studies, and value proposition frameworks ⢠Equip sales and account teams with tailored content and tools ⢠Plan and execute integrated multi-channel campaigns across email, digital, paid media, webinars, direct mail, sales outreach, and events ⢠Manage the full campaign lifecycle from strategy and segmentation through execution, measurement, and optimization ⢠Coordinate marketing and sales activation and event follow-up ⢠Establish performance measures and report on pipeline, conversion, opportunity progression, velocity, and ROI ⢠Translate performance data into recommendations for targeting, messaging, content, channel mix, campaign design, and resource allocation ⢠Partner across Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing ⢠Establish ownership, workflows, timelines, approvals, and handoffs ⢠Surface market, buyer, account, and field insights to inform strategy and investments ⢠Drive accountability for deliverables, adoption, performance measurement, and continuous improvement
⢠Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience ⢠10+ years of experience in enterprise marketing, product marketing, solution marketing, field marketing, demand generation, account-based marketing, or a related discipline ⢠Proven experience developing and executing go-to-market strategies and integrated marketing programs ⢠Strong experience in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement ⢠Experience partnering with sales and business leaders to support pipeline growth, customer acquisition, account expansion, and opportunity advancement ⢠Demonstrated ability to develop and execute integrated, multi-channel marketing campaigns ⢠Strong analytical skills and ability to translate marketing performance data into actionable business recommendations ⢠Experience measuring marketing-sourced and marketing-influenced pipeline, campaign performance, conversion, and return on investment ⢠Strong cross-functional leadership and stakeholder management skills ⢠Excellent communication, presentation, project management, and organizational skills ⢠Ability to manage multiple priorities and initiatives in a fast-paced, complex enterprise environment
⢠Remote work from home ⢠Health & Welfare Benefits, including health insurance coverage ⢠Voluntary dental and vision programs ⢠Life and disability insurance ⢠Retirement savings plan ⢠Employee discounts on merchandise, services, travel, and more ⢠Career growth opportunities ⢠Paid training ⢠Paid time off (PTO) or vacation and/or sick time ⢠Paid holidays ⢠Great work environment ⢠Diversity and inclusion culture ⢠Bonus or incentive eligibility based on business need
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