Senior Product Marketing Manager, Content Cloud

🕒 September 17

🇺🇸 United States – Remote

💵 $155k - $175k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Contentstack

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2018

💼 Consulting

📣 Marketing

✈️ Travel

Consulting • Marketing • Travel

Contentstack is a headless content management system (CMS) that provides businesses with a flexible and scalable platform to manage and deliver content across various digital channels. Recognized as a visionary in the digital experience platform (DXP) space, Contentstack offers API-first capabilities that deliver seamless digital customer experiences. The platform enables personalization, automation, and integration of content for diverse industries such as retail, financial services, and travel, helping organizations to innovate quickly and enhance customer engagement.

📋 Description

• Own the commercial strategy for Content Cloud, including positioning, packaging, launches, buyer narratives, and field readiness • Own the renewal and expansion narrative for the largest installed base, including growth of Assets and Launch adoption • Lead competitive strategy, including battlecards, win/loss insights, enterprise RFP/RFI support, and translating competitive deal intelligence into product strategy • Own pricing, packaging, ICP, and core value propositions in partnership with Sales, Product, and Marketing • Define and measure adoption goals for launches using data and customer feedback • Bring customer and market insights into strategy through customer conversations, analyst briefings, and competitive research • Represent Contentstack externally through live demos, webinars, customer roundtables, ContentCon, and other market-facing opportunities • Mentor, collaborate with, and provide strategic leadership to the product marketing team without direct management responsibility • Help protect and grow the largest installed base, drive expansion from CMS into Assets and Launch, and shape enterprise-market competition • Use customer insights, market intelligence, and adoption data to evolve Contentstack’s agentic-experience story

🎯 Requirements

• 8-12 years of B2B SaaS product marketing experience • At least 4 years marketing a headless CMS, DXP, DAM, or content infrastructure product • Deep category experience in headless CMS, DXP, DAM, or content infrastructure • Hands-on enterprise DAM or content management experience • Familiarity with RFPs and complex enterprise buying processes • Proven experience owning pricing and packaging for a product line • Ability to demo a product live and unscripted without relying on a sales engineer; this will be tested during the interview process • Experience positioning against enterprise incumbents and challengers • Track record of applying lessons from wins and losses • Demonstrated track record of driving adoption after launch using data • Strong communication, executive presence, and influence skills • Ability to work effectively with senior leaders across Product, Sales, Marketing, and the executive team • Occasional travel • Additional experience with DAM, retail/commerce, developer audiences, partner ecosystems, product-led growth, or answer engine/search optimization is a plus

🏖️ Benefits

• Interesting, challenging work with opportunities to learn and grow • Spontaneous office happy hours • Organized outings • Community volunteer opportunities • Collaborative, diverse, distributed team culture • Opportunity to contribute without artificial hierarchies • Regular updates about the business and its performance