Director of Marketing – B2B

🕒 September 8

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 27%

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Council Capital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2000

🏥 Healthcare

💸 Finance

Healthcare • Finance

Council Capital is a healthcare-focused private investment firm that partners with growth-stage, EBITDA-positive healthcare technology and healthcare services companies. They provide capital plus strategic, operational and network support through an experienced investment team, a Value Creation team, and a CEO Council of industry leaders (the CEO Council has personally invested more than $140M in the funds). Council Capital targets mission-driven, often founder-led or bootstrapped businesses with enterprise values typically up to $100M and emphasizes hands-on partnership to accelerate performance and growth.

📋 Description

• Own and unify brand and positioning across templates, decks, email signatures, and collateral • Maintain consistent external messaging across commercial payer, government/Medicaid, and Medicare audiences • Translate payment integrity and fraud, waste, and abuse capabilities into buyer-specific value propositions • Run digital marketing end to end, including website UX and conversion improvements, marketing automation, SEO/AEO, and qualified traffic growth • Build market-ready messaging frameworks and sales collateral • Create buyer-persona campaigns for commercial, government, Medicare, and Medicaid buyers • Plan and run approximately 6–10 events per year, including booths, collateral, demand generation, follow-up, vendors, and sponsorships • Optimize marketing spend within the budget set by the Chief Growth Officer • Define and track marketing KPIs covering traffic, conversion, and pipeline contribution • Report marketing results and learnings to leadership • Report to the Chief Growth Officer as an individual contributor

🎯 Requirements

• 7+ years in B2B marketing, with hands-on execution across brand, digital, and demand generation • Ability to translate complex or technical products into clear buyer value propositions • Strong writing and communication skills; ability to produce polished, sales-ready messaging with minimal direction • Demonstrated innovation and creativity using AI and modern marketing technologies • Digital fluency in website and conversion optimization, marketing automation (HubSpot or similar), and SEO/AEO with proven outcomes • Event marketing experience, including complete ownership of trade shows or conferences and vendor management • Ability to execute strategies and budgets set by a senior leader • Healthcare, payer, or regulated-industry marketing experience • Ability to thrive as an individual contributor in a lean, fast-paced, metrics-driven environment • Nice to have: experience marketing payment integrity, FWA, claims, or healthcare analytics solutions • Nice to have: familiarity marketing to commercial payers and government/Medicaid/Medicare buyers • Nice to have: experience driving brand consistency at a scaling or newly independent company