Director, Organic Growth – Discovery

Job not on LinkedIn

🕒 November 2

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 9 days.
• Jobs at this company usually fill in 37 days.
• No salary listed.

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Credible

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

🛡️ Insurance

💼 Consulting

💸 Finance

Insurance • Consulting • Finance

Credible is a financial services marketplace that allows consumers to compare financial products from multiple lenders and providers. Offering a wide range of products such as personal loans, student loan refinancing, mortgages, credit cards, and insurance, Credible enables users to compare prequalified rates and find competitive financial solutions tailored to their needs. The platform prides itself on transparency and an easy-to-use interface, ensuring users can explore options without impacting their credit score through a soft credit inquiry. Founded in 2012, Credible aims to be a trustworthy resource for individuals seeking to make informed financial decisions.

📋 Description

• Own and lead Credible’s organic discovery strategy across Credible.com and tier-1 publishing partners, spanning SEO, AI platforms, and social/community platforms • Improve visibility in AI-generated answers by optimizing content for retrieval, summarization, and citation and building off-site presence • Lead technical SEO at scale, including crawlability, indexation, site architecture, Core Web Vitals, structured data, and schema • Own conversion rate optimization for organic entry pages and run an A/B testing program • Act as product owner for organic experiences, writing requirements, prioritizing roadmaps, and shipping improvements • Analyze organic performance, separating non-brand traffic from brand/direct demand and tying results to revenue • Establish measurement frameworks for rankings, AI citations, share of voice, conversion rate, and revenue per visit • Report KPIs, initiatives, and portfolio performance to leadership and stakeholders • Build authority through digital PR, expert contributors, and partner content • Conduct opportunity sizing and ROI modeling to prioritize verticals, queries, and platforms • Build and lead a team of SEO and content specialists • Foster experimentation and stay current with search, AI discovery, analytics, and conversion best practices

🎯 Requirements

• 8+ years of experience in SEO and organic growth, with senior leadership of an organic or growth function, ideally at a marketplace, publisher, or consumer fintech • Proven track record of growing non-brand organic demand and tying it to revenue, not just traffic • Hands-on, current experience improving brand visibility in AI answer engines, with a point of view on how to measure it • Demonstrated success in conversion rate optimization, including designing and running A/B tests on high-traffic pages • Strong product sense, with a history of writing requirements and shipping with Product and Engineering teams • Advanced analytical skills, with fluency in Google Search Console, GA4, Ahrefs or Semrush, and SQL or Looker • Experience with YMYL content and compliance review; financial services experience a plus • Experience working with publishers or media partners a plus • 4+ years of people management, with a passion for coaching and scaling teams

🏖️ Benefits

• Equal opportunity employment • Consideration for qualified applicants with criminal histories consistent with applicable law

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