Senior Global Integrated Campaign Manager, AI Portfolio

October 9

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CrowdStrike

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Cybersecurity • SaaS • Artificial Intelligence

CrowdStrike is a cybersecurity company that provides cloud-based security services to stop breaches. It is recognized as a leader in endpoint protection, identity and cloud security, and managed detection and response. CrowdStrike's platform, Falcon, integrates artificial intelligence to offer real-time visibility, detection, and protection against sophisticated cyber threats. The company is lauded for its effectiveness in securing networks and data, making it a trusted partner for businesses worldwide.

5001 - 10000 employees

Founded 2011

🔒 Cybersecurity

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Own the planning, development, and execution of global integrated marketing campaigns, ensuring alignment with strategic objectives, deadlines, and regional requirements. • Drive coordination of campaign components across product marketing, digital, email, social media, and field marketing to ensure consistent messaging and impactful execution. • Data-driven marketing strategies tailored to scaling a high-growth product in a mature market, with a focus on differentiation, competitive positioning, and market penetration. • Serve as a central point of contact, working closely with Product Marketing, Regional Campaign Teams, Field Marketing, Growth & Digital Marketing, Brand, and other cross-functional teams to align on objectives and campaign deliverables. • Act as a key contributor to ensure campaigns align with company goals and regional market needs. • Manage the end-to-end creation of bill of materials needed for creation and deployment of campaign assets, such as email sequences, webinars, ebooks, analyst reports, and more. • Maintain a central content calendar, ensuring alignment with global and regional campaign milestones. • Work with regional growth marketing teams to understand campaign channel performance across Tableau, 6sense, Marketo. • Partner with growth and digital leads to run strategic testing initiatives to improve engagement and conversion rates across channels. • Own central marketing initiatives that support the Sales Development Representative (SDR) team, including creating and maintaining email sequences, call scripts, and other enablement materials. • Collaborate with sales teams to ensure alignment and provide tools to drive pipeline generation and conversions.

🎯 Requirements

• 12 years of experience in campaign management, digital marketing, or related fields, ideally within the technology or cybersecurity industry. • Proven ability to manage complex, multi-channel campaigns with strong organizational and communication skills. • Ability to leverage AI in daily work, including using GenAI and building AI agents to assist with campaign planning, content and messaging, and execution. • Detail-oriented with a proactive mindset and the ability to adapt to evolving priorities. • Familiarity with the following tools is strongly preferred: Marketing Automation: Marketo or similar platform • Project Management tooling • CRM Systems: Salesforce or equivalent • Analytics Tools: 6sense, Tableau, or similar platforms • Bonus Points: Previous experience in cybersecurity or AI marketing

🏖️ Benefits

• Remote-friendly and flexible work culture • Market leader in compensation and equity awards • Comprehensive physical and mental wellness programs • Competitive vacation and holidays for recharge • Paid parental and adoption leaves • Professional development opportunities for all employees regardless of level or role • Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections • Vibrant office culture with world class amenities • Great Place to Work Certified™ across the globe