Director of Product Marketing

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🕒 July 27

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CuraLinc Healthcare

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1980

🏥 Healthcare

👥 HR Tech

🤝 B2B

💰 Private equity on 2024-09

Healthcare • HR Tech • B2B

CuraLinc Healthcare is a clinical-first employee behavioral health and EAP (Employee Assistance Program) provider that delivers employer mental health benefits and care coordination. The company connects employees to clinically appropriate care—therapy, coaching, rapid-access psychiatry, substance-use disorder treatment, and 24/7 licensed clinician support—augmented by technology such as an AI Care Companion to improve engagement and early risk detection. CuraLinc emphasizes financially sustainable programs with measurable outcomes (claims include serving ~22 million members, ~4,400 clients, <1 day speed-to-care, and a strong ROI), targeting enterprise and benefits leaders seeking scalable, evidence-driven workplace mental health solutions.

📋 Description

• Own The Company's Positioning and Messaging Framework Across All Buyer Segments: HR Leaders, Benefits Administrators, Executive Buyers, Benefits Consultants and Channel Partners • Define and Maintain our ICPs Grounded in Win/Loss Data, Buyer Research, and Commercial Reality • Communicate How Product and Clinical Capabilities Deliver Meaningful Value to Clients and Members • Partner with the Creative Director and Brand Team to Bring Messaging to Life Through Written and Visual Assets • Develop Lifecycle Messaging that Supports Expansion, Renewal, Retention, and Advocacy • Own GTM Planning and Execution for Launches and Feature Releases; Build Playbooks and Coordinate Across Product, Clinical, Sales, CS, and Marketing • Establish a Repeatable, Cross-Functional GTM Process for Direct and Indirect Channels • Bring Pricing and Packaging Perspective to How we Structure and Position Offerings Commercially • Partner with Product on Training that Enables the Full Commercial Ecosystem: Sales, CS, Lifecycle, Channel Partners, and Consultant Audiences • Develop Effective Field and Enablement Materials Including Pitch Decks, Battlecards, One-Pagers, Pricing Guides, ROI Frameworks, and Audience-Specific Collateral • Partner with Sales to Understand Where Deals are Won and Lost and Use Those Insights to Shape What You Build • Develop Lifecycle Enablement that Supports Retention, Expansion, and Advocacy in Partnership with CS and Demand Gen • Build a Competitive Intelligence Program that Gives Sales, CS, and Leadership Clear, Actionable Guidance • Own Buyer Research and Persona Development; Use Win/Loss Data and Market Trends to Keep Positioning Sharp and Sales Conversations Grounded • Bring Market Context into Roadmap and Pricing Conversations; Connect What is Happening Externally to What we’re Building and How we’re Talking About it

🎯 Requirements

• 7 to 10 Years in B2B Product Marketing with Demonstrated Revenue Impact; Healthcare, Benefits, Mental Health, or HR Tech Background Strongly Preferred • Depth in Positioning and Messaging for Complex, Multi-Stakeholder Buying Cycles; Able to Build the Framework and Write the Assets that Come Out of it • Commercial Orientation; Understands How Product Marketing Connects to Pipeline, Retention, and Revenue • Data-Informed; Uses Win/Loss Analysis and Market Signals to Sharpen Thinking and Inform Strategy • Pricing and Packaging Experience; Understands How Structure and Positioning Affect Commercial Outcomes • Proven Enablement Instincts; Builds Programs and Materials that Drive Pipeline Forward • Familiar with the Consultant and Broker Landscape in Employee Benefits and the Influence that Community Has on Buying Decisions • Exceptional Writer; Able to Translate Clinical Complexity and Technical Detail into Content that Resonates • Comfortable Operating as a Senior Individual Contributor and Building a Function from Scratch • Effective Collaborator; Builds Trust Through the Quality of Work and Communication

🏖️ Benefits

• 100% company-paid single tier medical coverage insurance • PTO • 401(k) with match • dental insurance • vision insurance • life insurance • disability insurance