Senior Demand Generation Manager, Partners

October 26

🌲 Oregon – Remote

Although this job is listed in Oregon, this company may be open to hiring remote in other states.

💵 $140k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Customer.io

WebsiteLinkedInAll Job Openings

SaaS • Marketing

Customer. io is a customer engagement platform that helps businesses create personalized journeys across multiple channels, such as email, SMS, and in-app messaging, by leveraging first-party data. The platform offers solutions for crafting and automating messages with high flexibility and customization. It includes features such as data pipelines for managing customer data, visual workflow builders for automation, and tools for analytics and A/B testing to optimize messaging campaigns. Designed to scale with businesses of all sizes, Customer. io integrates with existing tools and provides a secure, compliant environment with high uptime, making it a trusted choice for over 7,400 brands globally.

51 - 200 employees

Founded 2012

☁️ SaaS

💰 Series A on 2022-03

📋 Description

• Develop and lead our global partner marketing strategy, spanning technology, marketplace, agency, and regional partnerships (with a focus on EMEA). • Partner with the VP of Partnerships to identify high-impact opportunities and build go-to-market plans that drive mutual success. • Create quarterly roadmaps with clear KPIs, resource plans, and measurable outcomes. • Build scalable workflows to manage partner requests, campaigns, content, and events efficiently. • Design and launch targeted partner recruitment campaigns — from affiliate networks to marketplace integrations. • Develop clear, compelling “better together” stories that highlight the value of our joint solutions. • Manage multi-channel, multi-stakeholder campaigns that bring together internal teams, partners, and vendors. • Track and optimize partner-influenced pipeline using data-driven attribution and performance insights. • Build reporting frameworks that surface partner performance, ROI, and roadmap progress. • Automate partner onboarding, nurturing, and activation workflows. • Create dashboards and predictive models to forecast partner pipeline and conversion. • Continuously refine processes for campaign launches, creative approvals, and partner marketing requests. • Act as the bridge between marketing, partnerships, and sales — aligning programs that drive shared goals. • Partner with content, events, and brand teams to ensure consistent messaging and experience across all partner touchpoints. • Build strong relationships with key technology and agency partners to co-create campaigns and tell joint success stories. • Present results and strategy updates to executive leadership.

🎯 Requirements

• 5+ years of B2B SaaS partner marketing experience with a track record of driving measurable pipeline growth. • 3+ years in a senior or leadership role, managing projects or teams across marketing functions. • Based in EMEA, with deep understanding of regional market dynamics and partner landscapes. • Proven success designing and launching partner recruitment campaigns that convert.

🏖️ Benefits

• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family • 16 weeks paid parental leave • Unlimited PTO • Stipends for remote work and wellness • Professional development budget