Communications Account Manager

Job not on LinkedIn

🕒 August 4

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Logo of CVS Health

CVS Health

10,000+ employees

Founded 1963

🏥 Healthcare

⚕️ Healthcare Insurance

🛒 Retail

Healthcare • Healthcare Insurance • Retail

CVS Health is a leading American healthcare company dedicated to improving health access and affordability. The company focuses on a comprehensive approach that includes health services, health insurance, and pharmacy benefits management. Through its subsidiaries, such as Aetna and CVS Caremark, CVS Health offers a range of services that facilitate wellness, condition management, and affordable prescription drug coverage. CVS Health operates neighborhood pharmacies, provides mail-order pharmacy services, and manages specialty medication programs, aiming to make healthcare convenient and accessible for everyone. Driven by a mission to connect people with essential care services, CVS Health is committed to fostering healthier communities and supporting the wellbeing of all individuals.

📋 Description

• Manage the promotional strategy, marketing, and communications development for a large national Plan Sponsor • Develop annual promotional strategies aligned with the client's population, needs, desires, and overall communications strategy • Identify communication channels and incorporate them into promotional plans • Coordinate with resource group contacts, Wellness Champions, client vendors, medical leads, and client-specific teams • Develop communications around mental well-being and clinical topics including depression, anxiety, stress, substance use, suicide, and mental health awareness • Produce vendor ecards, flyers, monthly promotions, service blurbs, website copy, toolkits, newsletters, service tiles, resource guides, brochures, and promotional materials • Create tailored monthly communications for operations teams, managers, HR, resource groups, and employees • Develop standard monthly communications and benefit fair materials • Review and propose annual updates to content, calendars, toolkits, messaging cards, promotional materials, giveaways, and service sheets • Present content and materials to the client in working sessions and ongoing internal and external calls • Develop custom content for urgent and crisis-related needs with same-day or 1–2-day turnaround • Facilitate translations and develop custom local resources with operations teams • Attend onsite client meetings and events as requested • Conduct communications-focused meetings, health fairs, monthly utilization reporting, website utilization tracking, QR-code tracking, and UTM tracking • Collaborate with the engagement team to ideate new content materials • Meet urgent deadlines for immediate requests outside normal turnaround times

🎯 Requirements

• 3–5 years of marketing experience • 3–5 years of strategic planning and execution experience • Strong writing experience • Organizational experience • Attention to detail • Strong promotions and planning experience • Marketing-focused certification, degree, or equivalent experience preferred • Bachelor's or Master's degree or equivalent work experience • Ability to work in Pacific, Mountain, or Central time zones preferred by hiring

🏖️ Benefits

• CVS Health bonus, commission or short-term incentive program in addition to base pay range • Medical coverage • Dental coverage • Vision coverage • Paid time off • Retirement savings options • Wellness programs • Other resources supporting colleagues' physical, emotional, and financial well-being

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