Digital Marketing Specialist

Job not on LinkedIn

🔥 1 minute ago

🇨🇦 Canada – Remote

💵 $80k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

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Dakwakada Capital Investments L.P.

WebsiteLinkedInAll Job Openings

1 - 10 employees

🏭 Manufacturing

📦 Logistics

💼 Consulting

Manufacturing • Logistics • Consulting

Dakwakada Capital Investments L. P. is a First Nations-owned private investment firm headquartered in Whitehorse, specializing in managing and investing in commercial and residential holdings across the Yukon, British Columbia, Alberta, and Alaska. The firm is committed to generating revenue for the Champagne and Aishihik First Nations Trust, aligning its operations with the culture and traditions of the First Nations. With a diverse portfolio that includes construction services and a significant investment in the Panache Ventures Investment Fund, DCI seeks strategic partnerships and investments in thriving companies to foster a strong economy in the region.

📋 Description

• Develop practical digital marketing strategies aligned with sales objectives, target markets, product priorities and growth opportunities • Develop and execute integrated digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, TikTok and other relevant platforms • Establish campaign structures, audiences, geographic targeting, messaging, budgets and performance objectives • Set up and directly manage advertising accounts, campaigns and commercial arrangements with digital advertising platforms • Develop paid search, display, retargeting and paid social campaigns to generate qualified inquiries and sales leads • Coordinate campaigns with seasonal sales activity, product launches, geographic expansion and business-development initiatives • Test and refine campaigns, creative content, messaging and audience targeting to improve performance and return on marketing investment • Manage day-to-day social media presence and maintain content calendars • Create written, photographic, graphic and short-form video content • Monitor and respond to social media engagement, comments, inquiries and messages • Maintain consistent brand identity, voice and messaging across digital channels • Use generative AI and emerging marketing technologies for content creation, campaign development, market research, image creation, audience targeting and productivity • Create and edit digital marketing materials using Adobe Creative Cloud, Canva or comparable platforms • Support website modernization and ongoing development • Coordinate website content, structure, customer journeys and calls to action • Develop and maintain current website content • Improve organic search visibility through SEO strategies • Manage and optimize Google Business Profiles and online business listings • Support online reputation management and coordinate review responses • Improve digital lead capture, quote requests and website conversion • Establish metrics and reporting for campaign effectiveness, lead generation and marketing ROI • Monitor customer behaviour and campaign performance using Google Analytics, Google Ads, Meta Business Suite and platform analytics • Track activity from impressions and engagement through inquiries, quote requests and completed sales where practical • Provide regular reporting to business leadership with results, trends, opportunities and recommended adjustments • Provide digital marketing expertise and execution support to other Dakwakada Capital Investments portfolio companies as programs become established • Adapt digital marketing approaches to individual businesses' markets, customers and sales objectives

🎯 Requirements

• Post-secondary education in Marketing, Communications, Digital Media, Business or a related discipline, or an equivalent combination of education and practical experience • Minimum of 3–5 years of hands-on digital marketing experience • Experience developing and directly managing paid digital advertising campaigns, including Google Ads and Meta advertising platforms • Experience managing third-party performance agencies • Strong understanding of paid search, paid social, organic social media, SEO, audience targeting, retargeting and digital lead generation • Experience managing business social media accounts across Facebook, Instagram, LinkedIn and TikTok • Ability to create effective written and visual marketing content • Experience using Adobe Creative Cloud, Canva or comparable creative software, as well as emerging AI tools and platforms • Experience using generative AI tools for marketing, content development, image creation and productivity • Working knowledge of Google Analytics, Google Business Profile and digital campaign measurement • Experience supporting website development, modernization or ongoing website management • Experience within manufacturing, construction, building products, home improvement or another considered-purchase environment would be an asset • Experience marketing to customers in both Canada and the United States would be an asset • Ability to independently manage multiple campaigns, platforms, brands and priorities in a remote working environment • Ability to work effectively with business leaders, sales teams, operational employees and external service providers • Appropriate working-hour availability to support operations in Yukon and Alaska

🏖️ Benefits

• Full-time remote position, performable from anywhere in Canada • Infrequent travel to Whitehorse, Anchorage or other portfolio-company locations, only where there is a specific business requirement