Paid Media Manager – Direct Buys, Content Syndication

November 11

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Dandy

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Healthcare Insurance

Dandy is a digital dental laboratory revolutionizing how dental practices scan, order, and collaborate on lab work. Dandy provides innovative technologies like intraoral scanners and digital workflows to thousands of dental practices, enhancing patient care and practice efficiency. The company offers a range of dental services and products, including crowns, dentures, and sleep apnea devices, with a focus on precision and fast turnaround times. Dandy's advanced digital dental technology supports real-time communication and design approvals, enabling dental professionals to deliver consistent, high-quality restorations and improve patient experiences.

501 - 1000 employees

⚕️ Healthcare Insurance

📋 Description

• Own Dandy’s content syndication and media buying strategy, identifying opportunities to scale pipeline through high-quality third-party vendors and distribution networks. • Select, negotiate, and manage vendor relationships to achieve cost and volume targets • Oversee end-to-end campaign execution, including vendor onboarding, content strategy, asset delivery, and performance reporting. • Collaborate with Content & Creative teams to ensure assets are optimized for syndication and tailored to audience segments. • Work closely with Marketing Operations to set up accurate lead flows, routing, and reporting — ensuring data cleanliness and attribution from vendor delivery through to pipeline. • Develop and maintain clear campaign calendars, documentation, and processes, ensuring multiple programs are tracked and delivered on time. • Partner with Sales and SDR teams to monitor lead quality and feedback loops, continuously optimizing targeting and vendor selection. • Collaborate with the Field Marketing team to identify and activate new partnerships that amplify Dandy’s brand presence and fuel both awareness and demand generation goals

🎯 Requirements

• 4–6+ years of experience in B2C Performance marketing or B2B demand generation, media buying, or performance marketing, with at least 2+ years managing direct media buys with publishers and/or content syndication • Proven experience negotiating and managing vendor relationships with content syndication networks and publishers. • Demonstrated ability to analyze performance data, manage budgets, and optimize for CPL, lead quality, and pipeline impact. • Highly organized and process-driven, with a track record of managing multiple campaigns simultaneously and ensuring clean execution end-to-end. • Performance marketing & analytical mindset. We are very data-driven! • Experience in B2B or B2C high growth tech company • Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value • Overall track record of professional and academic success

🏖️ Benefits

• healthcare • dental • mental health support • parental planning resources • retirement savings options • generous paid time off