Senior Director, Demand Generation

October 1

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Dandy

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Healthcare Insurance

Dandy is a digital dental laboratory revolutionizing how dental practices scan, order, and collaborate on lab work. Dandy provides innovative technologies like intraoral scanners and digital workflows to thousands of dental practices, enhancing patient care and practice efficiency. The company offers a range of dental services and products, including crowns, dentures, and sleep apnea devices, with a focus on precision and fast turnaround times. Dandy's advanced digital dental technology supports real-time communication and design approvals, enabling dental professionals to deliver consistent, high-quality restorations and improve patient experiences.

501 - 1000 employees

⚕️ Healthcare Insurance

📋 Description

• Architect and execute a comprehensive, full-funnel demand generation strategy to accelerate pipeline and customer acquisition growth across segments. • Lead, mentor, and scale a high-performing team globally, fostering a data-driven culture of accountability, experimentation, and continuous optimization. • Own global demand generation budgets, KPIs, and OKRs — including lead volume, pipeline generation targets, conversion rates, and ROI. • Develop and execute segment-specific strategies (SMB and enterprise) and global GTM programs tailored to regional market dynamics. • Drive multi-channel campaigns across paid media (social, search, direct buys), direct mail, content marketing, lifecycle email, and events. • Build and scale account-based marketing (ABM) programs in partnership with Sales to accelerate growth within strategic and enterprise accounts. • Partner closely with Sales, Marketing Ops, and Revenue Ops to optimize lead handoff, enhance pipeline forecasting, and ensure tight alignment across the funnel. • Collaborate with Product Marketing and Creative teams to deliver compelling, on-brand campaigns that resonate with target segments and personas. • Evaluate, implement, and optimize MarTech tools to enhance scalability, efficiency, and performance. • Implement attribution models and forecasting frameworks to optimize spend, improve predictability, and maximize pipeline contribution. • Serve as a strategic partner to executive leadership, presenting insights, forecasts, and recommendations to guide company-wide growth strategy.

🎯 Requirements

• 10+ years of progressive experience in demand generation or performance marketing • Proven track record of driving significant pipeline growth in high-volume acquisition models • Deep expertise across paid acquisition, marketing analytics, and multi-channel campaign management • Experience leading global demand generation or performance marketing programs • Strong financial acumen with extensive experience managing budgets and delivering measurable ROI • Analytical thinker with the ability to distill complex data into actionable strategies and decisions • Exceptional leadership, communication, and cross-functional collaboration skills • Resourceful problem-solver with the ability to prioritize initiatives based on business impact • Ability to design organizational structure, recruit top talent, and build leadership capability

🏖️ Benefits

• Healthcare • Dental • Mental health support • Parental planning resources • Retirement savings options • Generous paid time off