Lead Product Marketing Manager

🕒 July 17

🇺🇸 United States – Remote

💵 $201k - $231k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Dave

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

🏦 Banking

👥 B2C

Fintech • Banking • B2C

Dave is a financial services company that aims to provide a fair and affordable banking experience for individuals who feel overlooked by traditional banks. The company was founded on the belief that banks have built products that are often predatory, exemplified by high overdraft fees. In an effort to combat this, Dave offers features like $500 advances, fee-free goal tracking, and support for individuals seeking side hustles to improve their financial situations. Their mission revolves around leveling the financial playing field and making financial solutions accessible to everyone.

📋 Description

• Define customer segmentation and targeting using deep, data-backed insights • Create actionable segmentation of current members based on activity, lifecycle stage, and product usage • Help clearly define Dave's category and how products compare to alternatives • Craft differentiated value propositions and product narratives • Partner early with Product, Research, and Analytics to shape positioning for new products • Track competitive offerings, category shifts, and emerging member needs • Establish scalable product marketing processes • Bring rigor to decision-making by leveraging research, analytics, and testing

🎯 Requirements

• 7+ years of product marketing experience on consumer-facing products • Required: B2C fintech product marketing experience • Proven strength in segmentation, positioning, and value proposition development tied to business outcomes • Strong data fluency, with experience partnering closely with Analytics and Research • Track record of influencing senior leaders in fast-moving, ambiguous environments • Exceptional communicator who can simplify complex ideas into clear, actionable direction. • Bonus: Experience working with credit-challenged or underserved consumers, or consumer BNPL products.

🏖️ Benefits

• Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals • Flexible hours and virtual-first work culture with a home office stipend • Premium Medical, Dental, and Vision Insurance plans • Generous paid parental and caregiver leave • 401(k) savings plan with matching contributions • Financial advisor and financial wellness support • Flexible PTO and generous company holidays, including Juneteenth and Winter Break • All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team