Demand Generation Manager

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November 21

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DaySmart

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SaaS • B2B • Productivity

DaySmart is a provider of comprehensive business management and scheduling software solutions tailored to various industries. The company offers management solutions for recreation facilities, veterinary practices, pet care services, beauty and personal care businesses, and more. From appointment bookings to customer communications, DaySmart's software helps businesses automate processes, streamline operations, and enhance customer experiences. With a focus on innovative tools and user-friendly interfaces, DaySmart supports businesses in managing day-to-day operations efficiently, thereby improving productivity and allowing businesses to focus on growth.

201 - 500 employees

Founded 2003

☁️ SaaS

🤝 B2B

⚡ Productivity

📋 Description

• Build and optimize a scalable, multi-channel demand generation strategy that drives leads, MQLs, and SQLs • Analyze marketing and sales data to improve pipeline impact and revenue • Manage lead lifecycle optimization, ensuring alignment with SDRs and Sales on lead routing, nurturing, scoring, and handoff processes • Oversee email automation, landing pages, and content distribution, optimizing conversion rates across the funnel • Create and manage ABM and vertical focused strategies for larger providers • Develop and maintain reporting frameworks for marketing performance • Collaborate cross-functionally to drive projects to completion • Manage vendor relationships for SEO, paid advertising, and reporting

🎯 Requirements

• 3+ years of B2B marketing experience, focusing on the SMB space • Expertise in building and running multi-channel campaigns • Must have prior experience in the SaaS space • Proficiency with CRM (Salesforce) and marketing automation tools • Experience with Pardot is a plus • Experience with Google Analytics, AdWords, and other MarTech tools • Strong analytical skills and data-driven decision-making ability • Entrepreneurial mindset with excellent project management skills • Outstanding interpersonal and communication abilities

🏖️ Benefits

• Competitive salary and benefits including medical, dental, vision, HSA, FSA, and more! • 401k plan with company match on your contributions. • Open PTO and a generous paid holiday schedule. • Supportive work environment with the flexibility to work where/how you want in-office, remote, or hybrid. • Opportunities to ensure you are always learning and growing.