Paid Search Specialist – Automotive Industry

🕒 July 8

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Dealer Alchemist

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

🚘 Automotive

📣 Marketing

🤝 B2B

Automotive • Marketing • B2B

Dealer Alchemist is a digital marketing and technology company that builds AI-driven websites and runs advertising and SEO programs specifically for car dealerships, dealer groups, and OEMs. Their offerings include mobile-first, inventory-aware websites, AI-optimized ad campaigns across Google/Bing/Meta/OTT, SEO focused on high-intent and inventory-based content, lead conversion tools, and soft credit pull capabilities — all intended to increase lead quality, calls, and vehicle sales. They position themselves as a B2B partner delivering scalable, certified solutions for individual dealerships, dealer groups, and OEM programs.

📋 Description

• Monitoring budgets and overseeing search platform accounts • Tracking KPIs • Auditing website inventory levels • Monitoring purchased media to ensure that the advertisements appear as planned • Assist with ad copy as needed • Assist in writing out SOPs for aspects of search • Proof Checking Setups / QA • Campaign Management - Oversee accounts on Google and Microsoft Ads. • Keyword Research - Be involved in audience / location targeting • Bid Management - Monitor budget and adjust bids as applicable • Write clear and concise copy for adverts • Suggest and develop new campaigns • Keeping up to date of PPC and SEM trends • Knowledge of the auto industry is a plus, taking into consideration OEM compliance standards. • Collaborate with Client Success Managers (CSMs) to help bridge communication between departments and ensure alignment on paid media strategy, campaign performance, and client expectations.

🎯 Requirements

• Strong communication skills including written and verbal communication are required along with the ability to work independently with good critical thinking skills. • Knowledge of Paid Media is required • Proficient knowledge of Google Ads, Microsoft Ads and Google Merchant Center is essential. • General Understanding of Google Analytics: Creating Views, Connecting Google Ads, Building event and URL based goals (will be trained on if needed for a desired individual) • Proficiency in Google Workspace and Drive • Strong independent work ethic • Demonstrated problem-solving capabilities • Professional and respectful demeanor in dealing with internal and external business partners • Effective time management in a professional setting • Collaborate effectively in a team environment and must be an organized and flexible team player. • Integrity and optimism, regardless of the situation • Use information, data, and resources to proactively identify and solve problems to get the job done. • Experience in data analysis and reporting • Experience with Zoho, Jira, and Slack is a plus. • Basic knowledge of Excel/Google Sheets and GA4 is also required. • Analytical thinking with strong math skills is mandatory • Google Ads, Google Display, Google Search certification

🏖️ Benefits

• Unlimited Vacation – We manage 100% by objective. • 401K with matching. • Paid Professional Development. • Bronze Level Healthcare, Dental, and Vision Included